Vesta Digital Blog

Posts Tagged ‘content management system

search engine optimizationSearch engines are getting smarter. In order for your website to appear higher on any search engine, you need to optimize your website with the right keywords and phrases. The problem is, how do we know which words will work and which ones won’t?

The keywords you use must contain keyword phrases that people use to search for you in addition to words that serve to inform your audience as well. Simply put, stuffing your content with keywords may help, but using tact and discretion with the right words you choose is the most effective way to have higher page rankings.
Here are a few tips to follow to boost your position in search engines.

Separate Keywords with Punctuation

When search engines crawl through a website, they do not register punctuation, bullet points, line breaks, capitalization, and other stylized forms of writing. They only rank letters. This will help you use more keywords without disrupting the flow of content

Example:

In order to boost your exposure, dive into the world of social media. Marketing towards individual consumers through social networking sites will help build your brand equity.

Put Keywords into Bullet Form

Using lists are great for your readers specifically because they are easy to read and draw the readers’ attention. They are less cluttered than big blocks of text. So by expanding on the frequent viewership of bulleted lists, insert keywords into the list because again, search engines do not register style, only letters.

Use the Opposite of Your Keyword

By talking about the opposite of the image you’re trying to convey, you can still use keywords and also discuss important points with your readers.

Example:
Some people find using a complex content management system to be time consuming and inefficient. So the most important thing to remember when choosing your website platform is how easy it is to use.
These are just a few tricks to integrate more effective and seamless keywords into your content. Instead of stuffing your content with repetitive phrases, you can use these tricks to manipulate your keywords and boost your search engine optimization.

search engine optimizationSearch engines are getting smarter. In order for your website to appear higher on any search engine, you need to optimize your website with the right keywords and phrases. The problem is, how do we know which words will work and which ones won’t?

The keywords you use must contain keyword phrases that people use to search for you in addition to words that serve to inform your audience as well. Simply put, stuffing your content with keywords may help, but using tact and discretion with the right words you choose is the most effective way to have higher page rankings.
Here are a few tips to follow to boost your position in search engines.

Separate Keywords with Punctuation

When search engines crawl through a website, they do not register punctuation, bullet points, line breaks, capitalization, and other stylized forms of writing. They only rank letters. This will help you use more keywords without disrupting the flow of content

Example:

In order to boost your exposure, dive into the world of social media. Marketing towards individual consumers through social networking sites will help build your brand equity.

Put Keywords into Bullet Form

Using lists are great for your readers specifically because they are easy to read and draw the readers’ attention. They are less cluttered than big blocks of text. So by expanding on the frequent viewership of bulleted lists, insert keywords into the list because again, search engines do not register style, only letters.

Use the Opposite of Your Keyword

By talking about the opposite of the image you’re trying to convey, you can still use keywords and also discuss important points with your readers.

Example:
Some people find using a complex content management system to be time consuming and inefficient. So the most important thing to remember when choosing your website platform is how easy it is to use.
These are just a few tricks to integrate more effective and seamless keywords into your content. Instead of stuffing your content with repetitive phrases, you can use these tricks to manipulate your keywords and boost your search engine optimization.

Top SEOsSearch Engines filter information based on objective algorithms. They rank your website by the way you use your keywords or key phrases. Depending on how often you use a particular keyword, a search engine will determine how relevant your material is to the search query.

More relevancy leads directly to high page ranking. A search engine placement report will allow a search engine optimization expert to optimize a website most efficiently for both organic searches and pay per click campaigns.

An effective Internet marketing campaign will exploit areas of opportunity in both natural search and pay per click optimization. Higher search engine rankings result in more leads, which in turn generates more revenue.

The Benefits

Banner ads or paid search engine placement will work for a period of time, but once the market budget is depleted, the site will undoubtedly lose visibility. The most important factor is that customers trust companies that are ranked higher in search engines.

A highly ranked website gives people a certain familiarity with the company and its products, regardless of their actual personal experience with the company. Surveys show consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.

How Vesta Digital is Ranked

Vesta Digital is ranked in the TopSEOs Website. It is a comprehensive database that ranks the best internet marketing agencies and tools. According to TopSEOs:

IntelBuilder Social Media Platform, developed by Vesta Digital, is a content management system and social media marketing platform for publishing content on the web and intranets as well as a web application framework.

IntelBuilder is designed for easy control, maintenance, adding content pages, edit existing content, and removing outdated material from websites.

The benefits include:

  • Automatic updates of web content and blogs on all registered social networks
  • Automatic submission to major bookmarking websites
  • Automatic SEO based on the content of websites and blogs
  • Extensive website traffic and statistic reports
  • Automatic RSS distribution to Google News and other major media providers
  • Effective management and tracking of subscribers and readership

SEO spiderGoogle published a Search Engine Optimization Starter Guide originally to help members of the Google team. However, they published it to help the greater good of web development. Feel free to use these tips to improve your Search Engine Optimization.

I have found some of the most basic but extremely important tactics you should use to maximize your potential for Search Engine Optimization.

Follow the best practices outlined below to make it easier for search engines to both crawl and index your content. SEO only affects organic search results, not paid or sponsored results such as Google AdWords. Remember to base your optimization decisions first and foremost on what’s best for the visitors of your site. Your visitors are using Search Engines to find your content, so gear your keywords towards what they want.

Good Tips for Page Title Tags

  • Accurately describe your page’s content
  • Avoid using a title that has no relation to the content on the page
  • Avoid using default or vague titles like “page 1” or “untitled”
  • Create unique title tags for each page, which helps Google distinguish them from others on your site
  • Be brief, but descriptive, short and informative
  • Do not stuff unneeded keywords in your title tags

Make Use of the “Description” Meta Tag

  • A page’s description meta tag gives Google and other search engines a summary of what the page is about in one or two sentences.
  • Accurately summarize content, keep it informative and interesting
  • Avoid using generic content like “this webpage…”
  • Do not use only keywords
  • Do not copy and paste the entire content of the document into your description
  • Use a unique description for each page

Improve your URL Structure

  • Be descriptive with categories and filenames to help the crawling of your documents by search engines
  • Have an easier, “friendlier” URL for those who want to link your content
  • Keywords will appear in bold in a Google search, so have them in your URL

Make it Easy to Navigate

  • Make it as easy as possible for users to go from general content to more specific content
  • Add navigation pages when it makes sense and effectively work those into your internal link structure.
  • Avoid creating complex webs of navigation links, or linking every page on your site to another.
  • Use mostly text for navigation
  • Avoid relying totally on drop-down menus, images, or animations
  • Use “breadcrumb” navigation – a row if internal links at the top or bottom of the page that allows the visitor to move quickly

All good marketing begins with principles, knowledge and a good plan.

Many people pretend to understand the power of the Internet and how to leverage that power for small business marketing. There has been much hype around the Internet and this has lead to a gold rush mentality with individuals and corporations jumping in head first without any knowledge of the playing field.

In all to many cases the uninformed have held all manner of myths and false ideas about what results and timeline to expect. There impatience, lack of knowledge, and poor planning lead them inevitably to great frustration.

Largely this frustration is the Internet marketing industry’s fault. With the grandeur of yesteryear’s billion dollar tech IPOs fresh in their heads small businesses have greedily eyed the Internet, imagining all of the fantastic things it will do for them without any effort at all. And to their great discredit, rather than calming the fever and giving their clients reasonable and intelligent expectations, Internet marketers have fanned the flames of delusion.

Scammer SEOs have promised the moon and the stars. First page positions on Google by yesterday with no effort, strategy, or thought necessary from the client. Just like in the story of Jack and the Beanstock, they have been sold “magic beans” – the promise of effortless gigantic overnight growth and riches. Real farming does not work that way, neither does real Internet marketing.

The truth of the matter is that building a business leveraging the Internet is much like building a business offline. It requires daily disciplined effort (building content) and genuine, human, business relationships (building links, engaging customers). These things cannot be rushed anymore than a farmer can stand outside his field with a megaphone and command his seeds to hurry up and grow. These things have to be worked on a little each day.

A small business must start on to the web with a good attitude, honesty, and integrity in order to gain and retain their customer’s trust – right principles. The company must do everything it can to learn about the medium and understand best techniques for using the Internet to enhance their business systems (permission marketing/newsletters, customer feedback/testimonials, social media, relationship building, establishing preeminence, and the list goes on). And as the business acquires this knowledge it has to put it to good use in creating a plan of action and executing it.

There is so much more that can be said about these three pillars of marketing – principles, knowledge, and planning – and the concrete details of all three will no doubt be expounded in future posts of this blog. These three elements are not “easy.” They require that you become a farmer. But if you are willing to cultivate, plant, and water diligently everyday your field will surely yield a bumper crop and all will marvel at your “overnight” success.

With the right web platform, businesses are able to have access to a rich and powerful web application framework with a supporting cast of tools, servers, and technologies to help them succeed on the web.

By choosing a web developer for your website, you are choosing a framework (PHP, .NET) with their own advantages and disadvantages. A web developer will choose the framework for developing a website depending on the requirements and his or her technical proficiency.

PHP framework is an open source application, usually chosen by people who wish to have a short term solution and save money. Even though add-ons may be available, they may not be easily integrated into your website or may not be the best fit for your company.

Unlike PHP, .NET is not an open source and does not come for free. This framework is compatible with a number of programming languages like VB.NET, ASP.NET, C# etc and gives you plenty of access to offline and professional support. A number of high end programs are developed with the help of .NET. Though working with .NET involves paying a cost it is considered worthy of its price. Dot NET applications are generally used for the corporate sites where more stability is required. For sites that have many functionality and use .NET is highly preferred by developers.

The Use of Content Management System (CMS)

Once the website is launched you need to operate and market it to drive traffic to your website. It is important to have a sophisticated content management system that allows you to maintain, edit and operate a website on a daily basis with ease and efficiency. Sometimes CMS software deployments fail due to technology choices. The main cause of CMS solution failures lie in poor or non-decisions about CMS software and CMS implementation essentials such as web publishing models, web content governance and assignment of enterprise content management responsibilities. To achieve successful CMS implementation, consider these guidelines as CMS software deployment essentials:

  • Web Content Migration
  • Web 2.0 Standards and Templates
  • Web Content Creation
  • Search Engine Optimization (SEO)
  • Web Content Modification and Reuse
  • Monitoring and Progress
  • Ease of Operation

Content Management System and Search Engine Optimization

Content management and search engine optimization are inter-related. The quality and relevance of your web content along with its appeal to the search engines are considered the main magnets of web traffic.
Solid content is the key to a successful website. With CMS you are able to keep track of URLs and meta data for all your pages. In addition, CMS can provide an efficient way to syndicate the content you create to other websites.
Similar to a blog, it can also keep track of who created the content and when. CMS allows you and your staff to create and update content and graphics quickly and without the use of additional programs such as Microsoft FrontPage or Adobe Dreamweaver and costs associated with using these programs.

Using CMS has benefits for your search engine rankings as well. CMS platform gives you the ability to insert SEO-friendly tactics directly into CMS templates. Each content type or content category can be assigned its own section of your website. This allows the CMS to create keyword-rich, search engine friendly URLs easily. Your meta data and title tags can be managed in a central location also, making changes simpler and faster.

To take advantage of both worlds — the convenience and management advantages of a CMS and the site promotion advantages of SEO — you need a search engine optimizing CMS. It is important that CMS solution you choose allows non-technical users to easily specify keyword rich URLs, title tags, descriptions and image alt text. The system should provide feedback on these elements in terms of how they will impact the page’s performance for selected keywords. This kind of CMS allows users to create and optimize content in one tool rather than having to switch back and forth between a CMS and a set of SEO tools.

BlogThe blogging movement has grown tremedously since businesses begin to realize the benefits of blogging. Business blogs are sweeping the business community. Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers. Discover what a business blog can do for you company:

What is a Blog?

A blog (web log) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.

The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.

In addition to 2 major categories (personal and business), there are different types of blogs, such as:

  • Artblog
  • Photoblog
  • Mini blo
  • Video blog
  • Audio blog (commonly known as podcasting).

Although there a number of blogging platforms available such as TypePad, WordPress, BlogSmith etc., not all offering features to compliment your social media efforts.

IntelBuilder Social Media Platform offers a Blog that is not only part of your website (unlike WordPress), but also offers unique features such as social bookmarks, comments, tiny URLs, PDF generation and syndication feeds. Do your research before you choose a blogging platform to operate your business blog.

10 Strategic Benefits of Blogging

Blog can easily become one of the most powerful marketing weapons you will have in your arsenal. Google, MSN and Yahoo give more weight to well-linked blogs. A business blog has the ability to inform your customers of any changes, new products, latest offers, reviews and reports in the timeliest matter. This, in turn, can lead to direct sales. If you haven’t started a business blog yet, perhaps this list from Toolbox for IT will motivate you:

  1. Search Engine Marketing.
  2. Direct Communications.
  3. Brand Building.
  4. Competitive Differentiation.
  5. Relational Marketing.
  6. Exploit the Niches.
  7. Media & Public Relations.
  8. Position You as an Expert.
  9. Reputation Management.
  10. Low cost.