Vesta Digital Blog

Posts Tagged ‘google

Google SEO Strategy for 2011

Speed of the Site

With the right web platform, businesses are able to have access to a rich and powerful web application framework with a supporting cast of tools, servers, and technologies to help them succeed on the web. By choosing a web developer for your website, you are choosing a framework (PHP, .NET) with their own advantages and disadvantages. A web developer will choose the framework for developing a website depending on the requirements and his or her technical proficiency. Make sure it matches your strategy and not just your budget.

Good Control of CMS

Content is the key to a successful website. Solid content requires superior organization and better-quality management. Each business or organization has its own strategies for collecting, organizing, storing and maintaining the information intended for consumption by an audience.

Content Management Systems (CMS)

CMS is a set of processes, applications, and databases that help businesses create, store, coordinate, and publish information with a consistent method in a useful format and in a timely fashion. Companies need to spent considerable amount of time evaluating CMS platforms and their use based on the requirements set forth by each company. One important thing to consider is the skill level of the people who will be directly involved with the chosen platform on the daily basis.

Keywords and Internal Linking

Keyword research, competitive analysis and solid content are a must. Don’t attempt to go after the one 1 word keywords like “cars” “shopping” “lawyer”(reach for the moon why don’t you). Most people start with the most popular term in the industry, throw in a couple of variations and call it done. You need to learn your audience. Target words from your users, evaluate your traffic reports from the web tools you are using and constantly update your web content to support your rankings. One more reason why you need a good CMS in place: to edit, add, delete and create more pages-see CMS above. Know what it will take to compete and then build for success.

Your website’s content is filled with the opportunities to link to other pages throughout your site and help users find their end destination faster. For a successful internal linking strategy have your user in mind and go through your site sections and pages to see where you can insert some contextual links to other pages that you consider to be your most popular landing pages. The link connections should be valid, meaning that the target key phrases are seen on the destination page and are easy to spot.

Social Media Marketing and Distribution

The world of social media is vast and growing. Facebook with 500 million users leads the revolution that is disrupting advertising professionals, marketing experts, and small business owners alike. If you use social media the correct way, that is to build and strengthen relationships, you can build brand awareness, loyalty, and generate word-of-mouth marketing. Simple dissemination of your web content to 30 networks you just registered does not work. To succeed with social media marketing, you need to ensure that your branded messages to your audience provide meaningful content that adds value to the reader’s experience.

Watch this Google video.

Distributed by IntelBuilder Social Media Platform

What Google’s Search Change Could Mean for Your BusinessGoogle has made some changes that could seriously effect your business website’s search engine optimization. You’ll want to pay close attention here because if you’re like the rest of the small business owners out there – you’ve already put a serious amount of time and effort into optimizing your website for search engines.

What are these changes?

Google has been putting in some effort to make changes to their page-ranking algorithm. After the embarrassing incident with the shady eyewear company DecorMyEyes, Google responded rapidly by developing an initial algorithmic solution, implementing it, and the solution is now live.

Now that the new algorithm has been implemented, it may have altered the way search engine optimization experts adjust websites to raise their search engine rankings. One way of doing so would be to create an algorithm that detected merchants who “provide poor user experience,” and rank that site lower than others.
One theory according to Katherine Noyes for, is that customer reviews and feedback are becoming a part of Google’s page ranking formula.

What does this mean for you?

As a small business owner with an online presence, it is important to watch the links that are attributed to your website. One of the number one negative contributors to a website’s search engine ranking is link acquisition from known link brokers and sellers.

So, what you can do is: stick to the basics. If you stay on track with your current seo efforts, you should be fine so long as you avoid any unscrupulous tactics like spamming or any black hat techniques.

It is more important than ever to be genuine online. If you are fake and using less than honorable tactics to raise your page ranking, Google will figure you out.

Distributed by IntelBuilder Social Media Platform

5 Rules To Follow When Picking Keywordsseo keywordsDo you have a business website? Are you frustrated that you have a fantastic business website with every bell and whistle you can think of and yet no one seems to notice it? Many small business owners feel the same way. Thankfully, there’s something you can do to change that.

If you want your small business website to appear higher up on Google so that people will see it and have access to it when searching for your product, you need to have a selection of very deliberate keywords throughout your website. This will give you higher search engine rankings and ultimately – higher traffic.

Here are some guidelines to follow when choosing keywords to include in your website content.

1. Keep it relevant

Every keyword you choose should have relevance to the product or service you provide. The more relevant keywords you have, the higher search engines will rank your site.

2. Conduct research

When choosing keywords, you need to make sure that you are choosing keywords that people are actually searching for. Use Google AdWords to find out if the keywords you are using are actually in demand. This will ensure that you are selling to a market that needs your product.

3. Beware of your competition

When you are researching the possible keywords you should use, you will be able to see how competitive they are. Try specifying and refining your keywords, use phrases instead of just one word, to set yourself apart from your competition.

4. Keyword stuffing

Try to avoid stuffing your content with repetitive keywords. Also, it is important that you have enough keywords on your page to make it count. There is a particular balance that you need to pay attention to. If you have too many keywords, you will be labeled as a spammer. If you don’t have enough, your page will not be considered relevant when people are searching for those keywords.

5. Quality content

Even if you select the best keywords, and insert them perfectly into your content, your efforts will continue to suffer unless you have quality content. Quality content means content that is relevant to your business, targeted towards your target market, and well written.

Distributed by IntelBuilder Social Media Platform

web analyticsWeb analytics are tools you can use to enhance your online business. Using web analytics can save you time and money in terms of tracking your consumer behavior and preferences. If you have an online business, the most important aspect of keeping up with trends is paying attention to consumer activities on your website.

Why Use Web Analytics

Web analytics are an aggregation of statistics and information based on visits to your website. Web Analytics allows a user to monitor the length of time a visitor browsed through the user’s site, who the viewer is, in addition to the keywords the visitor used to access the site, and what source they came from.

If you use web analytics, you have the power to enhance your search engine optimization techniques. By understanding the keywords people are using to search for your product or service, you can revamp your web content and make it more accessible. You can even use these tools to write ads that better target your audience.

With the power to see how many times visitors visit your site and which pages are more popular than others on your site, you gain great insight and feedback about what your visitors want. This will undoubtedly help you formulate a sales plan that caters almost exactly to what your customers want.

Using Web Analytics for Marketing

You can now derive your online marketing strategy from something more tangible than conventional market research. With Web Analytics, you can monitor viewers’ unconscious preferences as well as their deliberate choices. Also, with a solid picture of what your visitors’ like and dislike, you can adjust your marketing plan already in place to retain returning customers and build a loyal client base.

Google Analytics is a great tool to achieve all of the results Web Analytics can give you. Using these tools will open a door for your online business that will save time, money, and painstaking efforts.

seo techinquesGoogle has monopolized the advertising industry. It’s true. If you want to find a product, service, image, or essentially any information you would ever want to know that’s not in front of you, what do you do? You “Google” it.

Google is not just a search engine anymore, it’s a full service advertising agency – a billboard for companies, if you will. Google (as used in the first paragraph) is now an action verb in the English language. It is a solution to your small business problems.

So how can you make Google your best friend? There are very specific techniques you can use to harness the power of search engines, and use them to help your small business grow and prosper.


Good content is the most important aspect of making your site visible on Google. In order to optimize your website for the search engine’s algorithms, you need to have specific words within your website’s content that attract the search engine’s attention.

Your content should always follow these rules:

  • Keep it simple, no fancy formatting
  • Try to cover the least amount of topics per page (if you need more topics, use more pages)
  • Use the strongest keywords you can (words or phrases that directly related to your product or service)
  • Don’t repeat keywords unnecessarily (avoid getting marked as spam)


Another very important aspect for search engine optimization techniques are the links on other pages and sites that reach back to your website. The more you have, the higher your page rank is. The higher your page rank is, the higher you appear on Google. The higher you appear on Google, the more credible and reliable you appear to the millions of people using Google to find a product or service like yours.

Post links on other websites (genuinely and with permission), link certain keywords and phrases on your blog posts back to your website. Having backlinks will not only improve your search engine rankings, but it will also drive people who are visiting other channels back to your website.

gain website trafficIn order for your small business website to gain the attention and traffic you need to start attracting more customers, it needs to be visible. By visible, I mean visible to search engines. While you may have great content, it might not be on Google’s radar.

The best way to get higher search engine rankings is to use search engine optimization strategies. One great way to use SEO is to have a blog on your website, where you post content once a day, filled with useful keywords and backlinks.

David Rothschild, director of marketing at Insight Forge (a San Francisco SEO consultant company), wrote a great brief on He focused on some key points for using SEO in your blog posts.

Use the tips below for your blog posts to create greater visibility and drive traffic to your website.

SEO Blog Writing Tips

  • Create linkable content: Page Rank and search engine standings are in part determined by the number of incoming links from content specific sites. These “linkbacks” are most helpful if they are coming from high traffic sites related to the keywords you are attempting to optimize for.
  • Become an authority: Use your blog as a means to establish your site as an authority in your industry.
  • Fill the Gaps: If you know there are gaps in available information for your industry, then attempt to create posts to fill in the blanks.
  • Create a Conversation: Find other bloggers in the same space and write posts that respond to topics they bring up. If you get yourself in the mix of established “topic specific” bloggers, your own credentials will benefit.
  • Keep a Narrow Focus: Write a post with the knowledge that you will use a specific keyword in the post title and specific keywords throughout the post copy.
  • Make it easy to digest: Social media plays a major role in generating incoming links and readership for your blog. Make sure to write articles that are easy to read and informative for someone who may not be directly involved in the industry.
  • Be yourself: Despite the fact that you are intentionally creating search engine friendly content, it is critically important to be yourself. This means writing about industry specific topics that you find compelling and writing in your own voice.
  • Feel free to be creative: Feel free to throw out standard SEO blogging conventions and write a post for your own purposes. Just having fresh content in the ballpark of your industry will benefit your search engine standings.

seoThe whole world is logging on to the Internet each day. As an owner of a small business with an online presence, you want the most exposure possible. The ability to show up higher than your competitors on Google searches will increase customer loyalty, give your business credibility, and most importantly – more traffic.

This is where search engine optimization (SEO) comes into the picture. By using the power of SEO, you can give your website the more visibility and accessibility. Optimizing your website properly will give search engines the ability to list your website right at the top of Google.

What is SEO?

Search engine optimization is the process of using keywords throughout your website content that potential customers might use to search for what your business website offers. SEO usually refers to the process a business or an individual uses to opimize their web content for organic search engine rankings.

By organic search engine rankings, I mean those search results that are not pay-per-click ads you see on the side bar of Google searches. They are true websites that appear after Google crawls through several hundred thousand websites to find exactly what your query matches.

How is SEO Helpful?

Search engine optimization will revamp your web site design, menus, content management system, and shopping carts in order to make everything more accessible to search engines. It is a marketing strategy that is sure to get results because increased visibility will undoubtedly increase your website traffic.

How can I optimize my website?

The most effective ways to optimize your website for higher page rankings, is to use effective keywords and create backlinks.

As mentioned earlier, keywords are words and phrases throughout your website copy that relate to your product or company. These words are what you presume consumers use to search for what you offer. By using them often, and bolding them, you allow search engines to see your website more clearly, and offer it as a resource to people who are searching for those words.

Backlinks are links that direct traffic back to your website. By inserting links in your blog posts, or posting them in various social media channels, you can drive traffic back to your website. Search engines also give higher rankings to websites that have more backlinks.