Vesta Digital Blog

Posts Tagged ‘IntelBuilder

Dice, a Dice Holdings, Inc. service, is the leading career site for technology and engineering professionals.

Dice conducts comprehensive surveys that delve into the world of web technology and career paths for technology professionals. These fields include anything from website programming to IT service to basic web design to software packages. The statistics included in this article give a good insight to the inner workings of the world of technology.

The Annual Tech Salary Survey for 2009-2010 from Dice reported some extremely interesting results for tech professionals.

Here are a few quick summaries and some key points from the survey results:

Salary Increase

1% increase in average pay to $78,845
47% say their employers are doing nothing to keep them motivated
19% are being offered more challenging and interesting assignments
14% are benefitting from more flexible work hours
24% received a bonus, the average salary was $90,521
42% report dissatisfaction with their compensation

Job and salary dissatisfaction is at its highest level in recent history, and tech professionals should be willing to fight for advancement and higher compensation. However, some departments are doing much better than others:

4% salary increase in Washington, D.C. to $89,014
4.4% average increase for technology professionals in the Government and Defense sector
1.5% increase for New York City to $86,710
$96,299 is the average IT salary for Silicon Valley

Salary by Employment

Certain areas of the field are in very high demand and pay significantly higher salaries. These salaries include:

$115,916 – ABAP (Advanced Business Application Programming)
$107,827 – SOA (Service Oriented Architecture)
$105,844 – ETL (Extract Transform and Load)

The average salary by employment time for 2009-2010 is as follows:
$78,845 – US Average
$76,784 – Full-time Workers
$98,964 – Consultants
$61.56/hour – Consultants Base Rate Per Hour

Future Concerns

The biggest concern technology professionals have for 2010 include:
24% – Position Elimination
17% – Keeping skills up-to-date and being valuable to respective employer
15% – Lower salary increases and lower billing rates
15% – Canceled projects or fewer projects
11% – Increased workload
5% – Increased outsourcing
3% – Position relocation
10% – No concerns at this time

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WebinarWhat is a Webinar?

As the name implies, a webinar is a one-way seminar conducted on the web. The functionality and demand of webinars are increasing significantly. Companies employ the use of webinars to conduct presentations to their employees, clients, and prospects.

They can include polling and question/answer sessions to allow full participation between the audience and the presenter. In some sessions, the presenter may speak over telephone while discussing information onscreen. The audience can tune in using their own telephones.

A webinar can also be a powerful tool you can use to help your online marketing strategy.

Why YOU Should Webinar 

Using webinars are fast, easy, low-cost, and effective. It is a revolutionary tool used to connect a presenter, an audience, and a subject. The advantages of using webinars include:

  • Receive valuable and useful information in a fun, convenient, low-cost and flexible way
  • Distance is not a barrier, all you need is a computer, internet access, and a telephone
  • Allows the presenter to combine audio with an online visual presentation
  • Allows the presenter to structure and pre-design the presentation content
  • Gives the audience an easy flexible way to participate and ask questions

Features

  • Slide show presentations
  • Live or Streaming video
  • VoIP (Real time audio communication through the computer with headphones and speakers)
  • Web tours – URLs, cookies, scripts, and other important information provided to audience
  • On-demand replay and event recording
  • Whiteboard with annotation – allows attendees to highlight or mark items on slides
  • Text Chat – for live question and answer sessions, can be to the whole group, or private
  • Polls and surveys – allows presenter to conduct questions with multiple choice answers for audience members

There are several sites out there that provide fast and easy ways to design and set up your own online meetings and webinars.

Check out some of these websites:

GoToMeeting / GoToWebinar

FUZE Meeting

PGi Better Meetings

WebEx

Infinite Conferencing

All good marketing begins with principles, knowledge and a good plan.

Many people pretend to understand the power of the Internet and how to leverage that power for small business marketing. There has been much hype around the Internet and this has lead to a gold rush mentality with individuals and corporations jumping in head first without any knowledge of the playing field.

In all to many cases the uninformed have held all manner of myths and false ideas about what results and timeline to expect. There impatience, lack of knowledge, and poor planning lead them inevitably to great frustration.

Largely this frustration is the Internet marketing industry’s fault. With the grandeur of yesteryear’s billion dollar tech IPOs fresh in their heads small businesses have greedily eyed the Internet, imagining all of the fantastic things it will do for them without any effort at all. And to their great discredit, rather than calming the fever and giving their clients reasonable and intelligent expectations, Internet marketers have fanned the flames of delusion.

Scammer SEOs have promised the moon and the stars. First page positions on Google by yesterday with no effort, strategy, or thought necessary from the client. Just like in the story of Jack and the Beanstock, they have been sold “magic beans” – the promise of effortless gigantic overnight growth and riches. Real farming does not work that way, neither does real Internet marketing.

The truth of the matter is that building a business leveraging the Internet is much like building a business offline. It requires daily disciplined effort (building content) and genuine, human, business relationships (building links, engaging customers). These things cannot be rushed anymore than a farmer can stand outside his field with a megaphone and command his seeds to hurry up and grow. These things have to be worked on a little each day.

A small business must start on to the web with a good attitude, honesty, and integrity in order to gain and retain their customer’s trust – right principles. The company must do everything it can to learn about the medium and understand best techniques for using the Internet to enhance their business systems (permission marketing/newsletters, customer feedback/testimonials, social media, relationship building, establishing preeminence, and the list goes on). And as the business acquires this knowledge it has to put it to good use in creating a plan of action and executing it.

There is so much more that can be said about these three pillars of marketing – principles, knowledge, and planning – and the concrete details of all three will no doubt be expounded in future posts of this blog. These three elements are not “easy.” They require that you become a farmer. But if you are willing to cultivate, plant, and water diligently everyday your field will surely yield a bumper crop and all will marvel at your “overnight” success.

With the right web platform, businesses are able to have access to a rich and powerful web application framework with a supporting cast of tools, servers, and technologies to help them succeed on the web.

By choosing a web developer for your website, you are choosing a framework (PHP, .NET) with their own advantages and disadvantages. A web developer will choose the framework for developing a website depending on the requirements and his or her technical proficiency.

PHP framework is an open source application, usually chosen by people who wish to have a short term solution and save money. Even though add-ons may be available, they may not be easily integrated into your website or may not be the best fit for your company.

Unlike PHP, .NET is not an open source and does not come for free. This framework is compatible with a number of programming languages like VB.NET, ASP.NET, C# etc and gives you plenty of access to offline and professional support. A number of high end programs are developed with the help of .NET. Though working with .NET involves paying a cost it is considered worthy of its price. Dot NET applications are generally used for the corporate sites where more stability is required. For sites that have many functionality and use .NET is highly preferred by developers.

The Use of Content Management System (CMS)

Once the website is launched you need to operate and market it to drive traffic to your website. It is important to have a sophisticated content management system that allows you to maintain, edit and operate a website on a daily basis with ease and efficiency. Sometimes CMS software deployments fail due to technology choices. The main cause of CMS solution failures lie in poor or non-decisions about CMS software and CMS implementation essentials such as web publishing models, web content governance and assignment of enterprise content management responsibilities. To achieve successful CMS implementation, consider these guidelines as CMS software deployment essentials:

  • Web Content Migration
  • Web 2.0 Standards and Templates
  • Web Content Creation
  • Search Engine Optimization (SEO)
  • Web Content Modification and Reuse
  • Monitoring and Progress
  • Ease of Operation

Content Management System and Search Engine Optimization

Content management and search engine optimization are inter-related. The quality and relevance of your web content along with its appeal to the search engines are considered the main magnets of web traffic.
Solid content is the key to a successful website. With CMS you are able to keep track of URLs and meta data for all your pages. In addition, CMS can provide an efficient way to syndicate the content you create to other websites.
Similar to a blog, it can also keep track of who created the content and when. CMS allows you and your staff to create and update content and graphics quickly and without the use of additional programs such as Microsoft FrontPage or Adobe Dreamweaver and costs associated with using these programs.

Using CMS has benefits for your search engine rankings as well. CMS platform gives you the ability to insert SEO-friendly tactics directly into CMS templates. Each content type or content category can be assigned its own section of your website. This allows the CMS to create keyword-rich, search engine friendly URLs easily. Your meta data and title tags can be managed in a central location also, making changes simpler and faster.

To take advantage of both worlds — the convenience and management advantages of a CMS and the site promotion advantages of SEO — you need a search engine optimizing CMS. It is important that CMS solution you choose allows non-technical users to easily specify keyword rich URLs, title tags, descriptions and image alt text. The system should provide feedback on these elements in terms of how they will impact the page’s performance for selected keywords. This kind of CMS allows users to create and optimize content in one tool rather than having to switch back and forth between a CMS and a set of SEO tools.

BlogThe blogging movement has grown tremedously since businesses begin to realize the benefits of blogging. Business blogs are sweeping the business community. Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers. Discover what a business blog can do for you company:

What is a Blog?

A blog (web log) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.

The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.

In addition to 2 major categories (personal and business), there are different types of blogs, such as:

  • Artblog
  • Photoblog
  • Mini blo
  • Video blog
  • Audio blog (commonly known as podcasting).

Although there a number of blogging platforms available such as TypePad, WordPress, BlogSmith etc., not all offering features to compliment your social media efforts.

IntelBuilder Social Media Platform offers a Blog that is not only part of your website (unlike WordPress), but also offers unique features such as social bookmarks, comments, tiny URLs, PDF generation and syndication feeds. Do your research before you choose a blogging platform to operate your business blog.

10 Strategic Benefits of Blogging

Blog can easily become one of the most powerful marketing weapons you will have in your arsenal. Google, MSN and Yahoo give more weight to well-linked blogs. A business blog has the ability to inform your customers of any changes, new products, latest offers, reviews and reports in the timeliest matter. This, in turn, can lead to direct sales. If you haven’t started a business blog yet, perhaps this list from Toolbox for IT will motivate you:

  1. Search Engine Marketing.
  2. Direct Communications.
  3. Brand Building.
  4. Competitive Differentiation.
  5. Relational Marketing.
  6. Exploit the Niches.
  7. Media & Public Relations.
  8. Position You as an Expert.
  9. Reputation Management.
  10. Low cost.

FacebookAs Facebook soaring in popularity and becoming more popular than Google, people should be cautious when creating their personal or business pages. The most important thing to pay attention to when creating your Facebook page is profile settings. Make sure you check the appropriated boxes based on the privacy you wish to have. Below you will find some tips, do and don’s that may help you protect your privacy and avoid scams and embarrassment.

DO Consider the Following:

Use Your Friend Lists

Facebook describes friend lists as a feature which allows “you to create private groupings of friends based on your personal preferences. There are a few very important things to remember about friend lists:

  • You can add each friend to more than one friend group
  • Friend groups should be used like “tags” as used elsewhere around the web
  • Friend Lists can have specific privacy policies applied to them

Using friend lists is useful for organizing your friends if you have a lot of them. Having lists also helps if you wish to send the same email to all the friends in that group.

Remove Yourself From Facebook Search Results

Visit your search privacy settings page. Under “Search Visibility” select “Only Friends” (Remember, doing so will remove you from Facebook search results, so make sure you want to be removed totally. Otherwise, you can select another group, such as “My Networks and Friends” which I believe is the default.)
Click “Save Changes”

By default, Facebook makes your presence visible to the network you are in. Frequently, people aren’t aware of their visibility, so this is one of the first settings that users wish to modify. By selecting “Customize” from the search visibility drop down you can make your settings even more granular.

Remove Yourself From Google

Visit the same search privacy settings to control the visibility of your public search listing which is visible to Google and other search engines. You can turn off your public search listing by not marking the box next to the phrase “Create a public search listing for me and submit it for search engine indexing” as pictured in the image below.

Avoid Photo/Video Tags

To avoid infamous tagged photo or video from showing up in all of your friends news feeds do the following: Visit your profile privacy page and modify the setting next to “Photos Tagged of You”. Select the option which says “Customize…” and a box like the one pictured below will pop up.

Select the option “Only Me” and then “None of My Networks” if you would like to keep all tagged photos private. If you’d like to make tagged photos visible to certain users you can choose to add them in the box under the “Some Friends” option. In the box that displays after you select “Some Friends” you can type either individual friends or friend lists.

Protect Your Albums

Visit “Photos Privacy” page from which you can manually configure the visibility of each album Set your setting according to your preferences. If you wish your photos to be viewed only by your friends, make sure you choose that option.

Things NOT to DO

Password

Do not use the same password used for your banking or email address. Consider using letters and numbers and different case letters. If it is hard enough that even you can’t remember, write id down and stash in place only your would know.

Birthday

Do not leave your full birth date on your Basic Profile. You can choose not to show your birthday at all or have certain variations, such as month and day only.

Travel and Vacation Announcements

Do not make announcements of your oncoming vacations and/or trips. You can write and post pictures after you come back. Safety first!

Name Drops

Avoid using names of your Immediate family (spouses, significant others, children). If the picture is intended for your friends and family, they will know and recognize the pictures without names.

Supervision

Do not leave your teenagers unsupervised. Facebook limits its members to ages 13 and over, but there are children younger than that find have access to Facebook. If you have a young child or teenager on Facebook, the best way to provide oversight is to become one of their online friends. Use your e-mail address as the contact for their account so that you receive their notifications and monitor their activities.

Content Management SystemsSolid content is the key to a successful website. Solid content requires superior organization and better-quality management. Each business or organization has its own strategies for collecting, organizing, storing and maintaining the information intended for consumption by an audience. These strategies will change from time to time to go along with ever-changing technology. This transition is the key; which technology to implement to stay competitive and operate more efficiently without loosing the existing resources, databases and practices businesses built since the inception.

Content Management Systems (CMS)

CMS is a set of processes, applications, and databases that help businesses create, store, coordinate, and publish information with a consistent method in a useful format and in a timely fashion. Companies need to spent considerable amount of time evaluating CMS platforms and their use based on the requirements set forth by each company. One important thing to consider is the skill level of the people who will be directly involved with the chosen platform on the daily basis.

Types of CMS

There are several different types of products and styles within the CMS world. Most CMS tools in the market are fine tuned to target one of the CMS sectors. Different front ends are available depending on the content type. Elements of various CMS styles can even be mixed and matched.

Web Content Management Systems (WCMS):

WCMS is used to author and manage HTML content. It is used to administer and control a large, dynamic collection of web content such as HTML documents, images, and Cascade Style Sheets (CSS). This subset of CMS emphasizes managing only web content. Products vary in functionality, complexity, and range.

Enterprise Content Management Systems (ECMS):

ECMS manages content on an enterprise level of organization’s information, company templates and logos, including web, print, and any alternative outputs. This type of ECMS emphasizes comprehensiveness. The products offer a good amount of functionality, complexity, and range.

It is designed to capture, manage, store, preserve, and deliver content for the following main categories:

  • Document management
  • Software
  • Web content and portals
  • Records management
  • Workflow management

Document Management Systems (DMS):

DMS is a specialized content management system for technical documentation. Main focus is on documents (such as Microsoft Word files), and are more for internal use than for presenting content for public consumption. They vary broadly in functionality, complexity, and range.

Digital Rights Management Systems (DRMS):

DRMS are parallel or complementary to CMS. These systems only manage intellectual property rights information for any content that exists. They vary broadly in functionality, complexity, and range, but tend to specialize in areas where Digital Rights are a priority (such as music or video). The content in CMS also may refer to abstract information and not necessarily physical documents, such as semiconductor or smart card configurations.

Asset Management Systems (AMS):

AMS systems manage so-called content “assets” (images, video, audio, and other binary, non-textual content). They vary broadly in functionality, complexity, and range, but tend to be used in organizations where assets like these are numerous (such as photo agencies or graphic design firms).

Mobile CMS – is a system with the ability to deliver managed content on mobile devices and Smartphone.

CMS Styles

Hosted: With hosted CMS, CMS vendor hosts, administers and maintains the CMS. In this scenario all responsibility lies on the vendor.

Commercial
: With commercial CMS, a vendor builds a CMS application and sells it to the client, who is in turn responsible for the maintenance. The client has more control, but more responsibility as well.

Open Source: As with any Open Source software, there is no cost to acquire the software. The client has all of the control and responsibility, with full dependency on the Open Source community for support. More often than not, open source products tend to be poorly documented, with a narrow focus in their features.

Nonprofit: These styles may be hosted or commercial, but they tend to include features that many nonprofits find useful.

Getting ready for CMS

It is important to evaluate the state of your content. Is your content well organized? Is the information easily found on the website? Is the information searchable? How often is it updated? Is feedback readily available on your website? All these questions should provide an insight into the state of your web content, its organization or lack of it. With the right CMS platform, companies are able to standardize their processes and save time by having a better organized content. Whether it is starting a website from scratch, or updating your web structure and building extra functionality, using CMS can help you move towards your goal faster. Keep in mind that CMS platform is only a tool which helps businesses to operate more effectively. To have a successful website requires commitment and daily work. Having the right tools to operate your online business gives companies that competitive edge against their competitors.