Vesta Digital Blog

Posts Tagged ‘online business

Does Social Bookmarking Really Work?Social bookmarking is the process of storing, organizing, searching, and managing bookmarks of web pages that you want to remember or share with your social network. Effective social bookmarking sites include StumbleUpon, Reddit, and Delicious.

Why Social Bookmarking?

You absolutely need to use social bookmarking sites when you publish new content, whether that’s new web pages, blog posts, or news and press articles. Social bookmarking works because it will drive large amount of traffic to your website.

Social bookmarking communities view bookmarks either chronologically, by tags, or by search engines. When you bookmark a page on your website and share it with an online community, it classifies that page as useful within the particular category you specified. The bookmark is then disseminated and shared among a viral community.

Social bookmarking is the third most effective medium of searching and finding useful information, preceded only by Google searches and directly visiting websites. It is a powerful marketing tool you should use to promote the information on your website and drive an amount of traffic almost equitable to what you get from Google searches.

How to use social bookmarking effectively

Rich Brooks of Social Media Examiner wrote in a recent blog post:

“It’s always best when someone else bookmarks your content, so it might makes sense to have a small ‘bookmarking club’ with friends where you promote each other’s work. This ‘seeding’ will often encourage others to bookmark your content.”

His advice is very useful in that bookmarking your own content will work in terms of search rankings, but it may end up looking like just promotional efforts in the eyes of your consumers.

When you publish new content (i.e. new web pages or blog posts), make sure you bold your keywords, add related links back to your website, and use tags to categorize your information to make searches more effective. Then, bookmark your site on a few different social bookmarking channels like StumbleUpon, Reddit, and Delicious.

In a day or two, review your web analytics and see exactly where your traffic came from. You’ll be surprised to see how quickly social bookmarking can work for you.

Distributed by IntelBuilder Social Media Platform

Why You Need to Connect Your Blog and Your WebsiteOne creative way to drive more traffic to your website and encourage interaction with your customers is by integrating your blog into your business website. Rather than solely using a blog or website respectively, using both together can improve the interactivity with your customers.

Interactivity is becoming increasingly important for consumers and their purchase decisions. A business website gives the consumer general information and a professional business presence. A blog allows consumers to see updated and fresh information, testimonials from recent purchasers, and even comments and conversations posted by existing customers.

Search Engine Optimization

Blogs are also great for increasing your search engine optimization, or your visibility online. By posting fresh content on a daily basis you increase your search engine ranking and the ability for people to see you online. Blogs can also drive traffic to your website by providing useful information while also using links and a call to action to direct your readers to your company site.

Personal Touch

Having a blog on a site like WordPress or Blogger will give your company a personality that many other companies don’t have. Publishing more personal content rather than pushing sales pitches gives you an advantage over your competitors. Because consumers are seeking more intimate relationships with the online companies they purchase from, a blog can be a great way to establish communication, relationships, and credibility with your consumers.

How To Integrate Your Blog and Website

There are several ways you can integrate your blogging platform and your business website. If you choose to use an existing platform like WordPress or Blogger, make sure to include links on every post you publish that directs your readers back to your website. Also, have links to your blog on the homepage of your business website. This encourages people to learn more about you, your company, your product, and your consumers.

If you wish to have a more seamless integration, consider investing in a content management system that includes a blogging platform. This means that your blog will be an actual page of your website and you wouldn’t need to send your customers away from your website in order to connect with them.

Distributed by IntelBuilder Social Media Platform

How Important Are Your Business Website's Interior Pages?The other pages on your business website are just as important as your homepage. In fact, they may require even more attention than your homepage because they are more detailed and specific, rather than giving your customers a generalization of your product and company.

It is important to spend a lot of time and effort on your other pages because according to, almost four out of every 10 visitors to a website enter the site from somewhere other than the homepage. This could be the blog, the about page, or even the sales page. That’s why it’s so important to make sure every page has an adequate amount of information – and it sells.

Review your web analytics and see what pages people are landing on when they first visit your business website. If it’s not your homepage, you have some work to do.

What to have on your interior web pages

According to, there is a short list of absolute necessities to include on your interior pages. These are:

  • Company logo and tagline
  • Consistent navigation (including search)
  • Call to action both above and below the fold (on the page before you scroll down and after)
  • Clear, concise, compelling, and grammatically correct copy
  • Consistent design and color scheme to establish brand presence, and
  • Advertisements to promote featured products, services and special offers

Each page on your business website should clearly state what you offer and why it is beneficial to the consumer. It should guide the visitor to your product sales page with effective calls to action. Pay attention to small details, as they will help you in the long run.

Your business website and its accessibility is critical to your company’s online success. If each page doesn’t have the care and precision you’ve dedicated to your homepage, then you’ve wasted your time. Your business website is there to give a professional, valuable, and rewarding experience to your customers.

Distributed by IntelBuilder Social Media Platform

How To Perfect Your Sales Pitch On Your Business WebsiteThere are several things you can do to improve your sales technique. While there are many resources online you can use to teach yourself how to perfect your sales pitch, I have compiled a few tips you can use on your business website to get more sales.

Be a good listener

While we all know that the most important part of a sales conversation is listening to your customers wants and needs, this can be difficult on a business website because it’s mostly one-way communication. However, if you have a forum, blog, or Facebook page, you need to act on it. Once you get your customers to tell you what they want, it can open doors to stronger relationships and a better sales pitch.

Find out why

Your landing page should give your overall information, but it should also guide your customers to the pages they really need. Figure out why your customers need your products. Send them to different pages on your website based on their particular needs.

Be a consultant, not a salesman

Only once you’ve found out enough about your customers wants and needs can you truly develop the perfect sales pitch. Because you are tailoring your sale to what your customer needs as exactly as you can, you become more of a consultant (a partner), rather than a salesman only interested in finalizing a transaction. This way, your customer feels more at ease and has a more pleasant experience when purchasing from your company.

Be proud of your product

Your sales pitch should demonstrate not only your knowledge of your product, but your love for your product. Customers are more likely to buy from someone who is personally testifying to the value of a product. If you have a high-involvement product, you should never feel the need to apologize for the price because you believe the price is worth the benefit your customer will receive from purchasing.

Having a business website can be a huge advantage. However, you can always increase the amount of sales you make if you improve the way you interact with your customers and explain your product.

Distributed by IntelBuilder Social Media Platform

How to Execute a Successful Social Media Marketing CampaignHaving a small business can be very rewarding but it can also be stressful. If you are having trouble getting the amount of traffic your small business needs, it is time to invest in a small business website. Having a website is becoming a mandatory facet of success for any business. Once your business website is set up, you should begin a social media marketing campaign.

We’ve all heard the buzz about how important it is to invest time into social media. With these tips, you can learn exactly how to execute a campaign that will create enough word-of-mouth marketing that people will notice your business website and make the commitment to buy from you, not your competitors.

Learn to listen

Social media really is all about the social experience. If you want to gain more customers, you need to establish relationships online. It’s no different than establishing a relationship in person. You wouldn’t just walk up to someone and say “here’s my business card, buy my product.” You would take the time to get to know that person’s interests before offering to help with a particular problem. This is why it is important to listen to your target audience rather than bombard your audience with links and offers.

Provide value

If you spend all of your time on Facebook posting links and advertisements, people will ignore you. There is enough advertising clutter throughout every day of our lives, we don’t need it when we log into a social network as well. People will only be interested in what you have to offer if it is valuable to them. As a small business owner it’s a given that you know a lot about your product and your industry. Share some of that information. If you give people a reason to listen to what you have to say, you’ve made it half way. After you get an audience’s attention, the selling is easy.

Distributed by IntelBuilder Social Media Platform

What Social Media is Really ForIf you own a small business and have a business website, you’re probably doing pretty well for yourself. After all the economy should be mending soon and you should have already done your homework and found a product that solves a specific problem within the market.

Now, the only difficult part after setting up your small business website is marketing it so that you gain some traffic flow and hopefully increase your revenue stream. This is where social media kicks in. Social media can help you cut marketing costs, build relationships, and network with other people both in your industry and in completely unrelated fields.

Social Media Marketing wrote a recent article about how to treat social media marketing like a cocktail party. I love this idea because it promotes the concept of social media as a fun, relaxing environment where people come to converse, network, get to know each other, etc. It’s no tradeshow where people are bombarded with free trinkets and obnoxious displays. goes on to say that in order for your social media presence to have any value, you need to focus on other people’s interests and needs. This should be a given because as an entrepreneur you should always be paying attention to people’s complaints searching for an opportunity to fix them and expand.

Your role in social media is not to advertise your existence; it’s supposed to be a tool to measure the preferences and behaviors of your target market. What better survey than the one your consumers completed on their own time and on their own volition?

According to

“Online marketing specialists say small businesses like yours are well-positioned to make their customers and fans feel they are the center of the conversation, via social media.”

Distributed by IntelBuilder Social Media Platform

Tips To Appear Higher Up On GoogleOne of the biggest mistakes you can make with a small business website is just waiting for traffic to come to you. Why not, if you have a great product? Wrong. If you have a small business website you need to get your market’s attention. That’s not going to happen by simply offering a good product.

Your small business website has two different types of Google rankings. You have your search engine ranking and your page ranking. While they essentially work together to determine your website’s worth, they have a different set of criteria that defines the rank.

Search Engine Ranking

Your search engine ranking is where you end up on a results page after a person conducts a keyword search through Google. Naturally, people are going to click higher up on Google to get what they want. So, it’s important for you to put some effort into your website so you show up higher on Google.

Page Ranking

Every web page out there has a score between 0 and 10 (10 being the better score). This score represents how influential your web page is. According to, Google updates page rankings four times every year. There are several things you can do to improve your individual page ranking as well.

If you don’t know your ranking, simply search for your product on Google and see where you end up. You also have the option of finding a web page that shows page ranks – for you and your competitors. If you install Google’s Toolbar, you will have the ability to see each site’s page rank as you visit them.

Here are a few ways to improve your page ranking and your overall search engine rankings:

Build links

The more pages out there that link back to your site, the higher you will appear on a search engine, it’s as simple as that. This means you should participate in conversation with others (or even your competitors), and provide a link back to your website. Social Media is another great place to leave links.


Use keywords throughout every webpage, but don’t practice keyword stuffing. If you stuff your content with keywords, Google can actually punish your ranking. Try to use keywords as naturally as possible throughout your web content.

Distributed by IntelBuilder Social Media Platform