Vesta Digital Blog

Posts Tagged ‘research

business newsHow can you make a name for your business? Sure you may have a great product, but your business will never be able to take off if no one knows about it. If you want your business to make headlines and gain the attention of people across the country – you need to bite the bait of media outlets.

If you want the attention of journalists, you need to be very careful. Journalists can be very picky about who and what they publish so use this advice to attract their attention and give them every reason possible to put your business’s name in headlines.

1. What Makes You, You?

The first thing you need to make obvious is what sets you apart from other businesses. Take a pen and paper and write down three attributes that come to your mind that make you unique. What are your selling points? Why should people buy from you and not someone else?

2. Perfect Your Pitch

Your pitch should be concise and to the point. It should be built based upon the three selling points you decided on earlier. Your pitch should stay under 30 seconds (generally 2 sentences). That’s about all you’ll be allowed to gain a journalist’s attention.

3. Be Adaptable

No matter what media outlet you choose to target, they all have different audiences. If you conduct a proper amount of research, you can tailor your pitch and your idea to fit what that audience wants to hear.

4. Have Enough Information

There’s nothing more peevish to a journalist than being forced to dig for more information after taking on your idea, especially with tight deadlines. Be sure to have additional information available in advance. If a journalist does choose to feature your story, have screenshots, videos, or images readily available.

5. Keep Your Submissions Focused

Take a great effort to personalize your submission to the editor you send it to, don’t spam to dozens of editors, choose significant contacts and spend time tailoring your material to those specific people.

business mistakes entrpreneurAlthough there are plenty of stories out there that describe the overnight success stories of several entrepreneurs and small businesses, the likelihood of that is just minute. You need to be able to make the correct choices a long the way – and the way is long.

David Bakke, wrote a great post for Money Crashers about small business mistakes and the reasons why entrepreneurs fail. Listen to the mistakes that I found most helpful from his posts. Read them, study them, and avoid them. If you feel you are weak in any of these areas, fix it immediately because it could cost you your dream of being a successful small business owner.

1. Lack of Focus

I’ve seen a lot of aspiring entrepreneurs fail simply because they were “all over the place” with what they actually wanted to do. They tried so many different businesses in their first few years that they never got anything off the ground. A lot of this needs to be weeded out in your “pre-launch” process. That goes for both internet businesses and brick and mortar businesses. If you know you want to sell things on the Internet, do your research first as to exactly what you want to sell and how you want to sell it. Launching a website and then constantly changing the focus from selling cupcakes to selling screwdrivers to selling women’s lingerie is a sure way to be “finished” before you’ve even started.

2. Veering Away From Your Passion or Talent

You should really stick with what you are good at or what you love to do. Can you be successful being involved in something that you are not great at or feel strongly about? Absolutely, 100%. But, how dedicated are you going to be to that concept in the beginning? How likely are you going to still feel motivated after doing it for six months? How much easier would it be if you had chosen something you are great at or passionate about?

3. Impatience

You’ve got to make sure you do your due diligence and do the proper amount of research before starting. This goes back to my first point on focus. I’ve seen people dive in head first to areas that they knew little to nothing about, and the huge mistakes they made in the beginning were just too costly to overcome. Any successful entrepreneur will tell you that mistakes are going to be made along the way, especially in the beginning. Take these mistakes and learn from them. But, you need to be prepared enough so that you can avoid the huge, expensive mistakes that sometimes can sink your idea before it even has a chance to take off.

4. Too Hesitant

As mentioned in the prior section, before you start a new business, even if it is a passion of yours, there needs to be a certain amount of research that goes into it before taking the plunge. You won’t just wake up one day and boom, decide to start a business. This just wouldn’t be smart. There is always going to be a certain amount of risk and uncertainty in any new business that you forge. If you are not willing to assume that risk or simply don’t have the stomach for it, you’ll never succeed. 

Business StrategyIf you are an aspiring entrepreneur, your biggest question may very well be: “How do I get to the next level?” Many entrepreneurs make common mistakes, so I have compounded several insightful details from a Harvard Business Review article series about Advanced Entrepreneurship.

Follow the tips below to set yourself apart from other good entrepreneurs, and become a great entrepreneur.

How to Generate Income

Entrepreneurs need to begin focusing on how to generate income, as opposed to how to raise seed cash to start their business. Fund-raising is important of course; any entrepreneur understands the importance of raising cash to keep the business alive until there is self-sustaining cash flow. Generating income however, is the proof that a business contributes long-term value to the marketplace.

What Makes a Great Entrepreneur?

The three factors all great entrepreneurs have in common are scalable business models, effective distribution methods, and genuine consumer engagement methods that directly contribute to their revenue. 

Great entrepreneurs also exhibit frugality. By limiting their spending and using their money within boundaries, great entrepreneurs exercise patience and discretion, which will ultimately be the winning combination resulting in a successful business.
Great entrepreneurs follow the steps that all entrepreneurs are trained to take. They conduct their market research, create pro forma income statements, raise start-up capital, and nurture a solid ROI for their investors.

Great Entrepreneurs Take Risks

However, what separates an entrepreneur from a great entrepreneur is that great entrepreneurs recognize that business plans are good for illustrating assumptions, but they aren’t truly useful for projecting the realistic outcome of future events.

Great entrepreneurs operate under the understanding that they control how much they are willing to risk in conjunction to what resources are available. They are the ones who confidently choose to allocate those available resources and start generating profitable income. 
The most successful entrepreneurs have one very important commonality, the ability to turn setbacks into assets. By addressing consumer complaints and actually taking initiative to solve consumer issues, you will make your business scalable and successful.

Web Analytics are tools that can save your online business time and money, while helping you cater to exactly what your customers want by monitoring specific customer preferences and activities on your website.

What is Web Analytics?

The official Web Analytics Association definition of Web Analytics is:
The measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing Web usage.

What Does the Web Analytics Association Do?

The WAA offers standards, definitions, and terminology in order to standardize a way of analyzing data and Internet methods. By setting up regularities for Internet data measurement, the WAA has offered more meaningful industry benchmarking, comparability of results among different tools, and a better understanding of metrics terms.

What Are the Benefits of Web Analytics?

Web Analytics are extremely useful tools allowing a user to view site trends and viewers’ preferences in terms of site features. Web Analytics allows a user to monitor the length of time a visitor browsed through the user’s site, who the viewer is, in addition to the keywords the visitor used to access the site, and what source they came from.

Web Analytics empowers you with the ability to enhance your search engine optimization methods on the site by analyzing the cumulative actions of your visitors. You can write ads that better target your audience, focus marketing strategies, and sharpen your keywords to drive traffic to your site.

With the power to see how many times visitors visit your site and which pages are more popular than others on your site, you gain great insight and feedback about what your visitors want. This will undoubtedly help you formulate a sales plan that caters almost exactly to what your customers want.

You can now derive your online marketing strategy from something more tangible than conventional market research. With Web Analytics, you can monitor viewers’ unconscious preferences as well as their deliberate choices. Also, with a solid picture of what your visitors’ like and dislike, you can adjust your marketing plan already in place to retain returning customers and build a loyal client base.

Google Analytics is a great tool to achieve all of the results Web Analytics can give you. Using these tools will open a door for your online business that will save time, money, and painstaking efforts.

Writings blogs takes technique if you want a loyal set of followers. You feel your content is relevant and worth reading, so use these 9 tips to prove to your readers why your content deserves some readership.

Be authentic

In order to inspire a loyal readership and consistent following, you must be authentic. Use all of your own information, source your research, and don’t plagiarize. For your blog to be successful, you must be trustworthy. Write about things you actually have experience and expertise in.

Personalize it

Don’t be afraid to add some personal touch. If you have certain phrases, metaphors, analogies, or anything that makes your writing a little more “yours,” use it! Give people a reason to recognize your material as more than just a generic blog.


You are writing for your readers, explore forums and see what people are talking about and what they’re interested in relative to your topic. Also, your blogs need value. Your readers should want to read your material to gain a little bit more knowledge about a topic that already as their interest.

It is very important that you’re not just repeating what someone else already said. Most of the time this happens not because we’re trying to copy other people but due to our lack of research.
SocialMouths Blogger

Read other blogs

By referencing other blogs you can create great backlinks and also draw a lot of attention if you’re providing a different point of view on a popular topic. By reading other blogs, you’ll get a little more insight on the difference between popular blogs and rarely-viewed blogs.

Assess your audience

Who are you writing for? The type of audience you are writing for is highly influential in determining your content. You need to determine the maturity level should you write with, how appropriate it is, and how people of that demographic will actually benefit.

Don’t be too narrow

By narrowing your topic, you’ll simply run out of topics to write about. Blogger’s block is frustrating and often difficult to avoid. When you feel yourself struggling to find a topic, go back to the basics and write about something a little more broad.


Simply, don’t overdo it. Try to avoid use fluffy language, blogs are designed to be a quick read, just a daily dose of information. By using headings, pictures, lists, and charts, you relay your information creatively and succinctly. It’s much more attractive to the average blog browser than a massive block of text.

Discuss, Don’t promote

You’re a writer. Try not to oversell or over-advertise a particular product you’re discussing. You will no doubt lose followers and credibility if you are judged as an advertiser or self-promoter posing as a blogger.

Write everyday

By writing everyday, you’re increasing the amount of content you disseminate into the ever-changing web. You will gain followers because of your consistency and the fact that you deliver. Also, it’s challenging to write everyday, push yourself to learn more and write better.

How far are you willing to go for your business? If you want your business to make headlines and gain the attention of media followers all over the country, use the following tips when seeking to submit an article or feature to any media outlet.

Journalists are a picky bunch, so use these 10 tips to catch their attention and increase your chances of having your business or product featured in their headlines. Learn the marketing strategy for journalists.

1. What Sets You Apart?

First thing you need to do is decide what factors set set your business apart from your countless competitors. A great way to do this is to write down 3 attributes or selling points that you feel are unique. These can be turned into a compelling story that will surely attract some media attention.

2. How to Pitch Your Idea

Keep it short and simple. Frame your pitch around those 3 solid points. Try to keep it under 30 seconds, usually a comprehensive 2-sentence pitch is about all you’ll have to gain your journalist’s interest.

3. Adjust for Your Listener

All publications are different. They have different voices and different audiences. Make sure to do your research on the format and voice of the magazine or publication and see how to spin your idea to fit their mold.

4. Provide Supporting Information

Due to pressing deadlines in the world of journalism, be sure to provide additional information or materials prepared in advance. In the event a journalist chooses to feature you story, have sample copies, screenshots, videos, or images, ready to go in case they need anything additional.

5. Write a Press Release

By writing a media advisory, you can increase your chances of getting an editor’s attention. Press release templates are available online if you are unsure of how to write one. Also, compile a list of media agents you wish to send it to, having a list of all of your contact will keep your organized and efficient. Be sure to include contact info (email address, phone number), and always respond to queries.

6. Keep Your Submissions Focused

Take a great effort to personalize your submission to the editor you send it to, don’t spam to dozens of editors, choose significant contacts and spend time tailoring your material to those specific people.

7. Follow Up

Always follow up on your submissions. Even if you choose to go with different publications, by taking the time to follow up on a query after a respectful amount of time, it will give your name a positive connotation in case you want to submit an article in the future.

8. Keep it real

Try to avoid dramatizing your product, be able to keep your promises by explaining your product in a real way rather than over-hyping it and under-delivering when it comes to crunch time.

9. Connect with your Reporter

Try creating a relationship with the journalist you come in contact with, rather than just being a story, respect their opinions, ask questions, accept their advice, keep long-term affects in mind

10. Maintain Your Reputation

This is probably not the only time you will be submitting material to media outlets. Make sure to be polite and keep your word. Always be punctual and follow up with emails and phone calls. It is appropriate to socialize but remain work-oriented. You should be known as honest and up-front, at all times.

email marketingDon’t stop emailing!
Email is starting to be considered as passé by some avid social media marketers. However, email can still be used as an important marketing tool for your online business. Email actually has the potential to increase traffic and generate leads, so use it wisely by following these 6 tips.

1. Don’t rely on Images

Considering almost everyone who uses email now has a setting specifically blocking ads and images, pay attention to your important info and repeat it in the text in the event your reader has blocked your images.

2. Be factual

In sending an email, be concise and stick to the facts. Your email should be educational and not promotional. You should give the consumer the power to make the choice to evaluate and then make the purchase.

3. Pay attention to the subject line

Most people screen their subject lines for important information and if they can simply disregard the email altogether. The most important part of your email, your value and proposition, needs to be in the subject line. It’s not a title, or a summary, it’s your best line and your only chance.

4. Keep things simple

I say this all the time. Your message should be concise, to the point, simple, factual, and effective. By focusing your content on one objective, you’re more likely to convert a reader into a customer. Don’t overwhelm the customer with too many options or too much information.

5. Customer feedback

It is important to send emails to customers you’ve already converted. This helps to ensure brand loyalty and may even spark a cycle of word-of-mouth or viral marketing. Customer service can’t be stressed enough in business, so pay attention to your customers and respond in a timely and friendly manner.

6. Don’t try too hard

Generally, people are on the internet for research and expanding their knowledge. It is a dependable resource for gathering information. If you try too hard to sell to a customer who is in the mood to read and research, you will immediately turn them off. Just provide the necessary information for them to make a decision.