Vesta Digital Blog

Posts Tagged ‘search engine optimization

Google SEO Strategy for 2011

Speed of the Site

With the right web platform, businesses are able to have access to a rich and powerful web application framework with a supporting cast of tools, servers, and technologies to help them succeed on the web. By choosing a web developer for your website, you are choosing a framework (PHP, .NET) with their own advantages and disadvantages. A web developer will choose the framework for developing a website depending on the requirements and his or her technical proficiency. Make sure it matches your strategy and not just your budget.

Good Control of CMS

Content is the key to a successful website. Solid content requires superior organization and better-quality management. Each business or organization has its own strategies for collecting, organizing, storing and maintaining the information intended for consumption by an audience.

Content Management Systems (CMS)

CMS is a set of processes, applications, and databases that help businesses create, store, coordinate, and publish information with a consistent method in a useful format and in a timely fashion. Companies need to spent considerable amount of time evaluating CMS platforms and their use based on the requirements set forth by each company. One important thing to consider is the skill level of the people who will be directly involved with the chosen platform on the daily basis.

Keywords and Internal Linking

Keyword research, competitive analysis and solid content are a must. Don’t attempt to go after the one 1 word keywords like “cars” “shopping” “lawyer”(reach for the moon why don’t you). Most people start with the most popular term in the industry, throw in a couple of variations and call it done. You need to learn your audience. Target words from your users, evaluate your traffic reports from the web tools you are using and constantly update your web content to support your rankings. One more reason why you need a good CMS in place: to edit, add, delete and create more pages-see CMS above. Know what it will take to compete and then build for success.

Your website’s content is filled with the opportunities to link to other pages throughout your site and help users find their end destination faster. For a successful internal linking strategy have your user in mind and go through your site sections and pages to see where you can insert some contextual links to other pages that you consider to be your most popular landing pages. The link connections should be valid, meaning that the target key phrases are seen on the destination page and are easy to spot.

Social Media Marketing and Distribution

The world of social media is vast and growing. Facebook with 500 million users leads the revolution that is disrupting advertising professionals, marketing experts, and small business owners alike. If you use social media the correct way, that is to build and strengthen relationships, you can build brand awareness, loyalty, and generate word-of-mouth marketing. Simple dissemination of your web content to 30 networks you just registered does not work. To succeed with social media marketing, you need to ensure that your branded messages to your audience provide meaningful content that adds value to the reader’s experience.

Watch this Google video.

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Why You Need to Connect Your Blog and Your WebsiteOne creative way to drive more traffic to your website and encourage interaction with your customers is by integrating your blog into your business website. Rather than solely using a blog or website respectively, using both together can improve the interactivity with your customers.

Interactivity is becoming increasingly important for consumers and their purchase decisions. A business website gives the consumer general information and a professional business presence. A blog allows consumers to see updated and fresh information, testimonials from recent purchasers, and even comments and conversations posted by existing customers.

Search Engine Optimization

Blogs are also great for increasing your search engine optimization, or your visibility online. By posting fresh content on a daily basis you increase your search engine ranking and the ability for people to see you online. Blogs can also drive traffic to your website by providing useful information while also using links and a call to action to direct your readers to your company site.

Personal Touch

Having a blog on a site like WordPress or Blogger will give your company a personality that many other companies don’t have. Publishing more personal content rather than pushing sales pitches gives you an advantage over your competitors. Because consumers are seeking more intimate relationships with the online companies they purchase from, a blog can be a great way to establish communication, relationships, and credibility with your consumers.

How To Integrate Your Blog and Website

There are several ways you can integrate your blogging platform and your business website. If you choose to use an existing platform like WordPress or Blogger, make sure to include links on every post you publish that directs your readers back to your website. Also, have links to your blog on the homepage of your business website. This encourages people to learn more about you, your company, your product, and your consumers.

If you wish to have a more seamless integration, consider investing in a content management system that includes a blogging platform. This means that your blog will be an actual page of your website and you wouldn’t need to send your customers away from your website in order to connect with them.

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How To Stand Out and Increase Sales OnlineHaving a business website can be a huge cost advantage and very profitable. However, there are some downsides to it. For example, having a brick and mortar location in a high-traffic area can get you some great sales, but how do you get people to notice you on the web?

As a small business, you need to devote most of your time towards marketing your website to consumers that need your products or services. You just don’t get the natural traffic that larger brand names have and because of that – you have to work a little harder.

Stand out

It’s difficult to stand out on the web, but in order to appear higher up on a Google search (clearly a priority since most people never search past the second or third page of search results), work on your search engine optimization (SEO). SEO is the process of weaving popular search keywords into your copy so Google is more likely to rank your website above others when people are searching for something that relates to your brand, product, or service.

You can also use social media to your advantage by working a Twitter page or a Facebook page. Once you find people talking about issues that relate to what you’re selling, you can jump into the conversation and provide a solution. For example if you run a daycare business, listen to people speaking about the trials of having young children, join the conversation and offer a solution.

Encourage sales

If your site is easy to navigate, provides fresh (continuously updated) content, and unobtrusively directs people towards purchasing your product, you’re well on your way to having a profitable web presence. Your site must look professional, organized, and trustworthy. For example, if you can’t take quality pictures of your product, ask your supplier to send you some images you are allowed to use on your website.

There are so many little things you can do to engage your customers and encourage people to buy from your website and not your competitors. Take the time to review what you have, and invest the time to improve your business website and current market position.

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Tips To Appear Higher Up On GoogleOne of the biggest mistakes you can make with a small business website is just waiting for traffic to come to you. Why not, if you have a great product? Wrong. If you have a small business website you need to get your market’s attention. That’s not going to happen by simply offering a good product.

Your small business website has two different types of Google rankings. You have your search engine ranking and your page ranking. While they essentially work together to determine your website’s worth, they have a different set of criteria that defines the rank.

Search Engine Ranking

Your search engine ranking is where you end up on a results page after a person conducts a keyword search through Google. Naturally, people are going to click higher up on Google to get what they want. So, it’s important for you to put some effort into your website so you show up higher on Google.

Page Ranking

Every web page out there has a score between 0 and 10 (10 being the better score). This score represents how influential your web page is. According to, Google updates page rankings four times every year. There are several things you can do to improve your individual page ranking as well.

If you don’t know your ranking, simply search for your product on Google and see where you end up. You also have the option of finding a web page that shows page ranks – for you and your competitors. If you install Google’s Toolbar, you will have the ability to see each site’s page rank as you visit them.

Here are a few ways to improve your page ranking and your overall search engine rankings:

Build links

The more pages out there that link back to your site, the higher you will appear on a search engine, it’s as simple as that. This means you should participate in conversation with others (or even your competitors), and provide a link back to your website. Social Media is another great place to leave links.


Use keywords throughout every webpage, but don’t practice keyword stuffing. If you stuff your content with keywords, Google can actually punish your ranking. Try to use keywords as naturally as possible throughout your web content.

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How To Make Your Website More Valuable to CustomersIf you have recently started up your own business, you need a website. With the amount of consumers that are embracing the world of e-commerce, you really can’t afford to be inaccessible online. Even if you don’t have an e-commerce option on your website, it should still be there for information and interaction with consumers.

There are several different factors that go into building a website for your business. You need a simple design that’s easy to navigate, quality content that can convert browsers into buyers, and an option for customers to provide feedback and opinions.

Web Accessibility

One of the most important factors of building your website is optimizing it for search engines. In order for people to find your website, or even know it exists, it must be available for consumers after they conduct a search to find the product or service you offer.

There are several different components that add to your search engine rankings (how high you appear on search results). Quality content and copy is of the utmost importance. Conducting thorough keyword research and creating unique title tags for your web pages can sincerely make a difference in your visibility online.

Social Media

Recently, search engines are using social media as another way to rank websites. If there is a lot of positive feedback regarding your website, product, or service, you will be ranked higher on search engiines.

Using social media as a source to drive traffic to your website is another reason why you should have valuable content within your web pages. If your audience takes the bait and ends up at your website, they should be satisfied with the valuable information that you offer.

It is important to provide information and instigate 2-way communication with your audience, whether that be through Facebook, Twitter, or your own blog. Nick James of says:

“Obviously, if you’re providing a useful resource for users, whether through a blog, regularly updated articles, or just the core pages of your website itself, then you’ll inevitably develop a base of regularly returning readers. If you’re actually selling something through your website then this increases the opportunities for successful conversions.”

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What Google’s Search Change Could Mean for Your BusinessGoogle has made some changes that could seriously effect your business website’s search engine optimization. You’ll want to pay close attention here because if you’re like the rest of the small business owners out there – you’ve already put a serious amount of time and effort into optimizing your website for search engines.

What are these changes?

Google has been putting in some effort to make changes to their page-ranking algorithm. After the embarrassing incident with the shady eyewear company DecorMyEyes, Google responded rapidly by developing an initial algorithmic solution, implementing it, and the solution is now live.

Now that the new algorithm has been implemented, it may have altered the way search engine optimization experts adjust websites to raise their search engine rankings. One way of doing so would be to create an algorithm that detected merchants who “provide poor user experience,” and rank that site lower than others.
One theory according to Katherine Noyes for, is that customer reviews and feedback are becoming a part of Google’s page ranking formula.

What does this mean for you?

As a small business owner with an online presence, it is important to watch the links that are attributed to your website. One of the number one negative contributors to a website’s search engine ranking is link acquisition from known link brokers and sellers.

So, what you can do is: stick to the basics. If you stay on track with your current seo efforts, you should be fine so long as you avoid any unscrupulous tactics like spamming or any black hat techniques.

It is more important than ever to be genuine online. If you are fake and using less than honorable tactics to raise your page ranking, Google will figure you out.

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How a Blog can Increase Sales for Your Online BusinessIf you have a small business, you probably already understand how crucial it is to have an online presence. Studies have shown how the world of commerce, marketing, and social interaction are all transitioning online, so there’s no reason not to be accessible on the Internet.

Once your online business is set up, you need something to continuously drive traffic to your site. Incorporating a blog into your business website can be one of the best investments you make. While it takes a lot of work and time for the results to show from blogging, the results are definitely worth it.

Why your blog will work

A blog is a low-cost (often free) form of marketing that can produce significant results such as long term relationships with customers and an increase in traffic. When you set up a blog, you can easily (and continuously) update content and publish it for your customers and viewers to see.

By having control over the content, you can update and inform your customers about new products, services, and promotions. Blogs are great because they can spread quickly across the Internet. So long as they have quality information that is worth the reading, you can gain and retain the attention of fleeting Internet browsers.

Blogs are also a great advantage to have when trying to optimize your website for search engines. Blogs are screened much quicker than entire websites by search engines and as long as you have some sort of call to action in your blog posts, it can drive people to your website with established interest.

Blogs also help with establishing customer loyalty. They can be very interactive. For example, a customer can pose a question or request, and you can recognize that in a blog post. This makes that customer feel important and recognized – adding to your credibility and building on your relationship with customers. You can even use blog posts to give your employees some empowerment, have them write posts once in a while so your entire company can be heard.

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