Posts Tagged ‘search engine optimization’
Do you have a business website? Are you frustrated that you have a fantastic business website with every bell and whistle you can think of and yet no one seems to notice it? Many small business owners feel the same way. Thankfully, there’s something you can do to change that.
If you want your small business website to appear higher up on Google so that people will see it and have access to it when searching for your product, you need to have a selection of very deliberate keywords throughout your website. This will give you higher search engine rankings and ultimately – higher traffic.
Here are some guidelines to follow when choosing keywords to include in your website content.
1. Keep it relevant
Every keyword you choose should have relevance to the product or service you provide. The more relevant keywords you have, the higher search engines will rank your site.
2. Conduct research
When choosing keywords, you need to make sure that you are choosing keywords that people are actually searching for. Use Google AdWords to find out if the keywords you are using are actually in demand. This will ensure that you are selling to a market that needs your product.
3. Beware of your competition
When you are researching the possible keywords you should use, you will be able to see how competitive they are. Try specifying and refining your keywords, use phrases instead of just one word, to set yourself apart from your competition.
4. Keyword stuffing
Try to avoid stuffing your content with repetitive keywords. Also, it is important that you have enough keywords on your page to make it count. There is a particular balance that you need to pay attention to. If you have too many keywords, you will be labeled as a spammer. If you don’t have enough, your page will not be considered relevant when people are searching for those keywords.
5. Quality content
Even if you select the best keywords, and insert them perfectly into your content, your efforts will continue to suffer unless you have quality content. Quality content means content that is relevant to your business, targeted towards your target market, and well written.
Web analytics are tools you can use to enhance your online business. Using web analytics can save you time and money in terms of tracking your consumer behavior and preferences. If you have an online business, the most important aspect of keeping up with trends is paying attention to consumer activities on your website.
Why Use Web Analytics
Web analytics are an aggregation of statistics and information based on visits to your website. Web Analytics allows a user to monitor the length of time a visitor browsed through the user’s site, who the viewer is, in addition to the keywords the visitor used to access the site, and what source they came from.
If you use web analytics, you have the power to enhance your search engine optimization techniques. By understanding the keywords people are using to search for your product or service, you can revamp your web content and make it more accessible. You can even use these tools to write ads that better target your audience.
With the power to see how many times visitors visit your site and which pages are more popular than others on your site, you gain great insight and feedback about what your visitors want. This will undoubtedly help you formulate a sales plan that caters almost exactly to what your customers want.
Using Web Analytics for Marketing
You can now derive your online marketing strategy from something more tangible than conventional market research. With Web Analytics, you can monitor viewers’ unconscious preferences as well as their deliberate choices. Also, with a solid picture of what your visitors’ like and dislike, you can adjust your marketing plan already in place to retain returning customers and build a loyal client base.
Google Analytics is a great tool to achieve all of the results Web Analytics can give you. Using these tools will open a door for your online business that will save time, money, and painstaking efforts.
Google has monopolized the advertising industry. It’s true. If you want to find a product, service, image, or essentially any information you would ever want to know that’s not in front of you, what do you do? You “Google” it.
Google is not just a search engine anymore, it’s a full service advertising agency – a billboard for companies, if you will. Google (as used in the first paragraph) is now an action verb in the English language. It is a solution to your small business problems.
So how can you make Google your best friend? There are very specific techniques you can use to harness the power of search engines, and use them to help your small business grow and prosper.
Good content is the most important aspect of making your site visible on Google. In order to optimize your website for the search engine’s algorithms, you need to have specific words within your website’s content that attract the search engine’s attention.
Your content should always follow these rules:
- Keep it simple, no fancy formatting
- Try to cover the least amount of topics per page (if you need more topics, use more pages)
- Use the strongest keywords you can (words or phrases that directly related to your product or service)
- Don’t repeat keywords unnecessarily (avoid getting marked as spam)
Another very important aspect for search engine optimization techniques are the links on other pages and sites that reach back to your website. The more you have, the higher your page rank is. The higher your page rank is, the higher you appear on Google. The higher you appear on Google, the more credible and reliable you appear to the millions of people using Google to find a product or service like yours.
Post links on other websites (genuinely and with permission), link certain keywords and phrases on your blog posts back to your website. Having backlinks will not only improve your search engine rankings, but it will also drive people who are visiting other channels back to your website.