Vesta Digital Blog

Posts Tagged ‘twitter

How To Make Your Website More Social Media FriendlyUsing social media is becoming one of the most popular strategies to retain customers that visit your business website. By directing your viewers to your Facebook page or Twitter account, you have opened the door of opportunity to continue communication with customers who have left your website without purchasing.

Your business website needs a way to direct people to your social media channels, to encourage communication between your customers and your brand. By including links to your social media pages on your website, you make it easier for you customer to learn everything they can about your product, and read why other customers are happy with what you have to offer.

Have social media buttons on your home page

In order to guide people to your Facebook page or Twitter account, have social media buttons on your homepage in plain view. Many online shoppers actually prefer spending time among social media platforms  rather than business websites because social media is comfortable, familiar, and eliminates the customer’s wariness of salespeople.

Rich Brooks, of Social Media Examiner says;

“Many companies now see the long-term benefits of gaining a follower, fan or subscriber on a social media platform, even weighed against the short-term risk of sending them away from the website.”

The buttons should open up your social media sites in a new window. Because you’re sending your potential customers to a site other than your own website, having them open in a new window gives the customer easier access and incentive to return to your business website.

Why social media works

Having a social media presence so readily available to your consumers is a huge advantage because your consumer base is interested in what goes on behind the scenes in your company. By posting photos, videos, product tests, special offers, and anything else you can think of that’s fresh and new, you give your company a more personal touch.

Having a personal touch is the best way to have a leg up on your competitors. Your social media platforms will really show the true personality behind your brand.

Distributed by IntelBuilder Social Media Platform

Why Your Small Business Needs A Website - NOWThere has been a tidal wave of blog posts throughout cyberspace discussing the idea that a business does not necessarily need to have its own website if it is able to effectively establish relationships via social media. While social media can be very effective in marketing your product, I am here to tell you why a business website is an absolute must.

E-Commerce

Your website is just about equivalent to your brick-and-mortar location in real life. It is a location where people end up (hopefully – if you’ve optimized your website correctly) after seeking out your product or service, receive viable information, and make the decision of whether or not to commit and purchase.

Your website should have your brand personality written all over it. It should be professional, and reflect what your business is all about. Facebook and Twitter can be very limiting in this aspect. Also, customers are used to shopping online from an actual website. Do you really expect people to find out all the information necessary to make a purchase from you on Facebook? You should use Facebook to guide people to where the magic happens – your business website.

You need to have a website that users can trust and give people incentive to give you their email accounts so you can follow up with promotions and personal offers. Social media is so open and public that people should very well be hesitating to make high-involvement purchase decisions after reading a few wall posts on Facebook.

You don’t own your social media site

It’s important to understand that while you have many options to customize your Facebook and Twitter profiles, they are still third-party sites. If people are discussing your brand or product, it seems a little silly to refer people to your Facebook profile rather than your business website, it’s less professional.

This isn’t to say you should disregard the potential social media has to generate your leads. You absolutely should establish relationships and participate in conversations through social media, but ultimately, you should be driving those leads and conversations toward your business website, that’s where the transactions should ultimately take place. Your business website is your property and it represents your brand, use it wisely.

Distributed by IntelBuilder Social Media Platform

Verizon's iPhone 4 Advertising StrategyThere has been an incredible amount of buzz around cyberspace about Verizon’s launch of the iPhone 4. Many customers logged on and snagged their new phone at 3 a.m. on February 3rd. However, their cries of joy were soon snuffed out by the amount of outrage and frustration circulating on Twitter and Facebook of those customers who were confronted by Verizon’s website overload and inability to secure their new iPhone 4.

Verizon’s iPhone 4 available to existing Verizon customers for preorder, was sold out in less than a day.

Verizon’s Advertising

The first commercial launched by Verizon depicted a series of ticking clocks and countdowns in an effort to tease (and tease it did!) anxious Verizon customers anticipating their new toy.

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Verizon has also been unleashing a series of new advertisements to promote the iPhone 4’s launch (I think this was totally unnecessary because the 6-month rumor did enough advertising for it anyway). The new advertisements are very competitor-oriented in that they completely slam AT&T’s network problems.

One 30-second commercial blatantly slams AT&T’s call-dropping issue. This is a clever strategy for Verizon to take up considering everyone already knows what features the iPhone has. How else can you promote it other than a ‘my network is better than your network, nanny-nanny-boo-boo’ strategy?

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Verizon iPhone 4 Review

People have been furiously updating Twitter statuses and blogs with reviews of Verizon’s iPhone 4, now that the embargo on reviews has been lifted. The basic consensus is this: Verizon’s iPhone 4 is better for voice, worse for data.

Although the voice calls were reported to be very crisp, clear, and consistent, the data speeds have many (still) waiting customers a little antsy.

Walter S. Mossberg, a blogger for All Things Digital, says:

“AT&T’s network averaged 46% faster at download speeds and 24% faster at upload speeds. This speed difference was noticeable while doing tasks like downloading large numbers of emails, or waiting for complicated Web pages to load. AT&T’s speeds varied more while Verizon’s were more consistent, but overall, AT&T was more satisfying at cellular data.”

The Verizon iPhone 4 cannot do voice calls and data simultaneously and also only works in limited foreign countries, for voice calls only, and at very high roaming rates.

With the craze only increasing, I think it’s safe to say that Verizon’s marketing strategy was pretty spot on.

Distributed by IntelBuilder Social Media Platform

How To Build Your Brand Identity in 2011Picture this, you’re starting up your own business, just barely getting it off the ground, and you want to take the next step. You want people to know the name of your company, or you want people to be able to choose your company over competitors for a reason. If this sounds like you, there is only one answer. You need to start working on building your brand identity.

I spoke with a very successful retired marketer yesterday, and had an extensive conversation of how marketing is going to change in the future. Robert Silberberg, a former marketer from New York, has a pretty clear understanding of how things are going to change in the future.

“Everything is going to be online, obviously. Traditional marketing is dead,” Silberberg said.

Social Media is Vital

You can absolutely use social media to build your brand identity. However, the game has changed. Because consumers who avidly use social media are becoming more and more desensitized to the existence of social media marketing, people will eventually start ignoring marketing efforts online. So what can you do with social media to avoid being labeled as just another marketing ploy?

The answer is: (dun dun DUN!) interact with people on social media. Use Facebook, Twitter, LinkedIn, and blogging to your advantage. However, instead of bombarding your followers and fans with links, images, and offers, actually open up a two-way communication channel with customers.

If you want your company to be seen as a resource for people who are looking for your product, you need to encourage conversation online. Post a question every week that actually encourages people to respond. Use your status to encourage feedback and opinions. If you can use people’s opinions to find opportunities for improvement, you are well on your way to mastering the power of social media.

Have an Effective Website

One of the most vital things you need to have a successful marketing strategy is an effective website. You need a content management system that allows you to continuously update your content in order to keep up with changing demands. Your website should allow for comments and feedback from browsers. Your website also needs quality content that gives your customers a plethora of reasons to transform from browsers to buyers.

Distributed by IntelBuilder Social Media Platform

How To Avoid Wasting Time On Social Media

Although I have been adamantly advocating the use of social media for small businesses, many people are still hesitant to jump right into it because of the fear of being overwhelmed. This truthfully happens all too often. You could very well become bombarded with status updates, tweets, Facebook posts, or even spreading yourself too thin across different social media networks.

Travis Hodges, a freelance social media consultant, gives us wary social media users some advice on how to avoid wasting our valuable time and marketing efforts. It is important to use social media marketing to your advantage. There are many components of social media that can become a distraction to your objectives, so pay attention.

Do not follow too many blogs

Try sticking to blogs that directly relate to your industry. Also, weed out blogs that aren’t as informative as others. You should follow blogs that you can learn from on a consistent basis. In addition, pay attention to how much time you’re spending reading each blog, you should be able to get a wide variety of information, not sinking into one particular blog for an absurd amount of time.

Do not read every single tweet, post, or status update

Social media is completely overloaded with unnecessary content. If you follow tweets or updates that can be valuable or informative to you, that’s fine, but try to avoid those that don’t quite make your favorites list or group.

Do not follow or friend too many people

You don’t necessarily have to be friends with everyone you possibly can. This is just poor networking and is inefficient. If you friend every person possible, you will undoubtedly be labeled as a spammer eventually. Again, follow and friend people that you can learn from, or converse with, all for the better of the community, your company, and yourself.

Do not spread yourself too thin over social media networks

For small businesses, the most recommended social media networks for you to join include: Facebook, Twitter, LinkedIn, YouTube, and blogs. These are the most widely used and the most effective if you are using social media for your marketing strategy.

Distributed by IntelBuilder Social Media Platform

personal social mediaSocial Media is marketed as a human communication medium. This is ideal for businesses because it allows businesses to give a more personal and accessible touch to their marketing efforts. However, as business’s use of social media grows, so does the consumer awareness of business’s social media marketing strategies.

So how do we differentiate that perception as a business? Below are a few tips you can use to make your business’s social media strategy a little more “human,” and less automated. Having a more personal social media presence will help your credibility and encourage people to genuinely participate in conversations with you.

Group pictures

Instead of using your icon or logo for your profile picture on Facebook, Twitter, and blog channels you use, try using a photo of your staff for a period of time. This will show that there are real people behind the Facebook comments and Tweets.

Introduce your staff

Have a page on your blog that discusses each member of your team – including a photo. Radio station websites take advantage of this asset to give their radio personalities more accessibility (literally giving a face to the voice) to their listeners. Include briefs in your About Us section in your Facebook that describes each member of your team.

Employee stories

Feature a blog post or Facebook post on one of your employees each month. Use your employees’ experiences with your product or service to build interesting stories that will be engaging for you consumers to read, as well as build more of a personal connection with your product’s benefits.

Encourage personal accounts

Have your employees use their personal Facebook and Twitter accounts to communicate with potential customers about your product or service. Give them free reign about how they communicate with customers. They should however, include a few photos and their affiliation with your company. Be sure to have them include a link back to your business website to help drive traffic.

Social Media CloudDo you want to participate in the social media revolution You should. What better way to market your product or service than to engage in the network with the capability of reaching 500 million Internet dwellers at the touch of a button? 

Use these steps to begin your social media marketingcampaign.

Step 1 – Perfect Your Website

There are certain things your website MUST have. It must beeasy to navigate – organization is key for retaining visitors. You need ane-commerce page where people can order your product or service safely andquickly. Most importantly however, your copy must be informative, and be filledwith keywords to help your search engine optimization.

Try not to use too many flash players, as search engines donot rank them very high.

Step 2 – Choose Your Channel

While there are literally thousands of different socialmedia networks you have the option to join, choose the ones where you feel youwill actually dedicate time to. FacebookTwitter, and LinkedIn are the mostrecommended. As for blogging, join multiple blog netoworks like WordPress,LiveJournal, and Blogger. Publish your post to all three blogigng platforms.

Step 3 – Make Friends and Play Nice

If you come crashing into social media with a great salespitch, you may make a few conversions but it is more likely that you are isolatedalmost immediately. There are thousands of spammers out there that use socialmedia as well, try not to sell directly through social media, but begin bynetworking with people and building relationships first, the sales will come.

Step 4 – A Little Goes a Long Way

Try to dedicate an hour or more per day to your social mediamarketing efforts. It is extremely important to continuously join andparticipate in different discussions, respond to comments on your blog post,and simply be a part of the mass conversation that we all know is taking place.

Social media is a great way to drive traffic to yourwebsite. However, in order to begin your social media marketing campaign, youmust have a solid website, join effective social media channels, think of it asnetworking with PEOPLE instead of CUSTOMERS, and participate at least once aday.