Vesta Digital Blog

Posts Tagged ‘web development

How Important Are Your Business Website's Interior Pages?The other pages on your business website are just as important as your homepage. In fact, they may require even more attention than your homepage because they are more detailed and specific, rather than giving your customers a generalization of your product and company.

It is important to spend a lot of time and effort on your other pages because according to Entrepreneur.com, almost four out of every 10 visitors to a website enter the site from somewhere other than the homepage. This could be the blog, the about page, or even the sales page. That’s why it’s so important to make sure every page has an adequate amount of information – and it sells.

Review your web analytics and see what pages people are landing on when they first visit your business website. If it’s not your homepage, you have some work to do.

What to have on your interior web pages

According to Entrepreneur.com, there is a short list of absolute necessities to include on your interior pages. These are:

  • Company logo and tagline
  • Consistent navigation (including search)
  • Call to action both above and below the fold (on the page before you scroll down and after)
  • Clear, concise, compelling, and grammatically correct copy
  • Consistent design and color scheme to establish brand presence, and
  • Advertisements to promote featured products, services and special offers

Each page on your business website should clearly state what you offer and why it is beneficial to the consumer. It should guide the visitor to your product sales page with effective calls to action. Pay attention to small details, as they will help you in the long run.

Your business website and its accessibility is critical to your company’s online success. If each page doesn’t have the care and precision you’ve dedicated to your homepage, then you’ve wasted your time. Your business website is there to give a professional, valuable, and rewarding experience to your customers.

Distributed by IntelBuilder Social Media Platform

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How To Perfect Your Sales Pitch On Your Business WebsiteThere are several things you can do to improve your sales technique. While there are many resources online you can use to teach yourself how to perfect your sales pitch, I have compiled a few tips you can use on your business website to get more sales.

Be a good listener

While we all know that the most important part of a sales conversation is listening to your customers wants and needs, this can be difficult on a business website because it’s mostly one-way communication. However, if you have a forum, blog, or Facebook page, you need to act on it. Once you get your customers to tell you what they want, it can open doors to stronger relationships and a better sales pitch.

Find out why

Your landing page should give your overall information, but it should also guide your customers to the pages they really need. Figure out why your customers need your products. Send them to different pages on your website based on their particular needs.

Be a consultant, not a salesman

Only once you’ve found out enough about your customers wants and needs can you truly develop the perfect sales pitch. Because you are tailoring your sale to what your customer needs as exactly as you can, you become more of a consultant (a partner), rather than a salesman only interested in finalizing a transaction. This way, your customer feels more at ease and has a more pleasant experience when purchasing from your company.

Be proud of your product

Your sales pitch should demonstrate not only your knowledge of your product, but your love for your product. Customers are more likely to buy from someone who is personally testifying to the value of a product. If you have a high-involvement product, you should never feel the need to apologize for the price because you believe the price is worth the benefit your customer will receive from purchasing.

Having a business website can be a huge advantage. However, you can always increase the amount of sales you make if you improve the way you interact with your customers and explain your product.

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How To Make Money From Social GamingIf you are considering venturing out and starting your own business, you may be looking for some great ideas; one up and coming trend that is booming in the online commerce industry is social gaming. While Farmville on Facebook set the trend, many new social games are close behind.

Why social gaming can make you money

Social gaming is a huge trend. It is especially profitable because the target market that is now participating in social games is the younger Gen-Y group. This group has grown up with e-commerce and is much more comfortable with online transactions and are more often than not Internet consumers.

It is important to note that even though the middle aged generation may have more purchasing power and may be an easier market to target, the middle aged generation expresses much more hesitance when it comes to making monetary transactions online – which is why it is so important to hone in on those already making purchases via the Internet.

Social gaming is successful because the market enjoys playing virtual games, period. When a game gives an incentive to advance further and reap more rewards through a game (by way of paying a small fee of real money), it gives the gamer that much more of an incentive to spend money online.

How to make it work

If you choose to develop a social game, always make sure that your incentives for gamers to make purchases are valuable. Buying virtual goods can be a huge revenue source for you, so you should design your game around these virtual goods while also providing an exceptional customer experience.

For example, I mentioned in an earlier post about a company that allows users to build villages by buying virtual goods. The company uses the revenue made from users buying these goods to actually supply and build villages in need in Uganda. Once these goods have been purchased and delivered, the company will post and tag photos of these deliveries to keep the users involved. The users feel as if their purchases have value and rewards – a great way to give users an incentive to continue purchasing.

You will never make money online if you don’t give people a reason to buy. By involving your consumers in the bigger picture and making them feel like they are a part of something much more important than a simple online transaction, your business model will excel.

Distributed by IntelBuilder Social Media Platform

3 Steps to Take BEFORE Setting Up Your Business WebsiteIf you are starting a business online, you should be using as many resources as possible. Entrepreneur.com is a great resource for aspiring small business owners and new entrepreneurs. Allen Moon, the founder of On Deck Marketing (an internet marketing agency that specializes in product marketing strategies, e-commerce and online marketing), wrote a great post specifying each step you can take to set up and run a business online.

I decided to use a few of the steps to help you prepare before you set up your online business. These three steps from Moon’s original post are the most fundamental things you can do before you’re ready to set up your online business.

Step 1: Find a need and fill it

Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results.

Step 2: Write copy that sells

There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

  1. Arouse interest with a compelling headline.
  2. Describe the problem your product solves.
  3. Establish your credibility as a solver of this problem.
  4. Add testimonials from people who have used your product.
  5. Talk about the product and how it benefits the user.
  6. Make an offer.
  7. Make a strong guarantee.
  8. Create urgency.
  9. Ask for the sale.

Step 3: Design and build your website

Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:

  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy–no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

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How To Make People Buy From Your WebsitePicture this: You’ve finally set up a website for you small business, you’ve hired the best designer in town…and nothing’s changed. If this sounds like you, you’re pretty much stuck until you gain control over your content.

As a business owner with an online presence, having the authority and access to your web content is crucial to your website’s success. If you want a professional site that successfully represents your company, brings more customers to your business, and increases your revenue stream, there are a few techniques you need to use.

Use a Content Management System

It’s your website. Essentially, it’s another branch of your business. Because it’s not quite as straight forward as your brick-and-mortar location, you might not realize exactly how much work goes into making your website an effective location of commerce.

If you have a content management system, you can easily update content to keep up with the ever-changing consumer demand. You also have control over the keywords, meta-tags, and meta-descriptions that drive traffic from search engines to your site. This is important because keywords are always changing and your website needs to change with them.

Eliminate Clutter

Definitely avoid using industry-specific jargon. People are interested in buying your product to solve a specific problem. If you clutter up your content with too much information that is beyond the level of even the most basic customer, they can quickly be put off by it. In the simple words of Jen Udan from ChooseWhat.com:

“If they don’t understand what you’re selling, they won’t buy.”

Keep Your Website Simple

While flashing lights and fun graphics are always cool, they might actually render your site ineffective. People are looking for answers to their questions when they reach your website. If at anytime they feel confused, it doesn’t take much for customers to leave your website and visit a competitor’s.

Make sure everything on your website is clear. Your homepage should have basic information about your product and its benefits. In addition, every page should have a clear call to action. This call to action needs to be identified by you, the business owner. What do you want your browsers to do after reading your information, call you? Subscribe to you? Order from you? These questions need to be answered before writing any content because it should provide the framework in which you write any and all of your information.

Distributed by IntelBuilder Social Media Platform

How To Make Your Website More Valuable to CustomersIf you have recently started up your own business, you need a website. With the amount of consumers that are embracing the world of e-commerce, you really can’t afford to be inaccessible online. Even if you don’t have an e-commerce option on your website, it should still be there for information and interaction with consumers.

There are several different factors that go into building a website for your business. You need a simple design that’s easy to navigate, quality content that can convert browsers into buyers, and an option for customers to provide feedback and opinions.

Web Accessibility

One of the most important factors of building your website is optimizing it for search engines. In order for people to find your website, or even know it exists, it must be available for consumers after they conduct a search to find the product or service you offer.

There are several different components that add to your search engine rankings (how high you appear on search results). Quality content and copy is of the utmost importance. Conducting thorough keyword research and creating unique title tags for your web pages can sincerely make a difference in your visibility online.

Social Media

Recently, search engines are using social media as another way to rank websites. If there is a lot of positive feedback regarding your website, product, or service, you will be ranked higher on search engiines.

Using social media as a source to drive traffic to your website is another reason why you should have valuable content within your web pages. If your audience takes the bait and ends up at your website, they should be satisfied with the valuable information that you offer.

It is important to provide information and instigate 2-way communication with your audience, whether that be through Facebook, Twitter, or your own blog. Nick James of Webcredible.co.uk says:

“Obviously, if you’re providing a useful resource for users, whether through a blog, regularly updated articles, or just the core pages of your website itself, then you’ll inevitably develop a base of regularly returning readers. If you’re actually selling something through your website then this increases the opportunities for successful conversions.”

Distributed by IntelBuilder Social Media Platform

professionalismBuilding your brand is the most essential component of gaining customer loyalty and driving traffic to your website. As e-commerce grows, so does the mistrust of shopping online. For Internet consumers, certain brands are more trustworthy than others.

So the question is how do you build brand recognition? Many businesses don’t even have the cash flow to build brand awareness with brand management and advertising. The greatest tool any business can use to increase their brand value, is Internet marketing and sales tools.
Here are some tips from an article written by Julie Weishaar, a marketing professional.

A good image doesn’t always equate to good service. 

Some retailers provide excellent service but don’t communicate it in their image, and vice-versa. Branding is often misaligned with sales and operations. A small update to the company’s online image, brand, or information design can communicate a luxurious, simple or fun shopping experience. Your brand sells the experience of doing business with you before someone does (just as a menu sells the food before someone orders it), so communicate clearly. 



Show some trust toward the customer and the customer will trust you. 
Online, trust-building methods such as offering free samples, free consultations and assessments, helpful product reviews, and professional advice without pushing sales show honesty and trust in the customer’s preferences. Amazon.com revolutionized online shopping by offering a public rating system for the products they sell, allowing anyone to post a review, whether positive or negative, as a way to help customers with their purchasing decisions. 



Be alert and ready to help. 
You can show outstanding salesmanship online by offering multiple ways for a customer to contact you – e-mail, e-mail form and phone number. An extra bonus to your customers would be to add a live chat service to your Web site. Live chat allows customers browsing on your Web site to get questions answered immediately without the hassle of sending emails or inconvenience of calling. 

Make it easy for the customer. 
Someone who showed interest once might still be a potential buyer in the future. Handing over a business card leaves all the work up to the customer to keep in contact! Be proactive by asking, “Would you mind if I added you to our mailing list?” On your Web site, ask in pop-in windows or offer freebies online in exchange for e-mail addresses to build up your database. Permission e-mail marketing is a great way to follow up with your potential customers and keep your name in front of them. This is better than general advertising because you are speaking to a captivated audience – your subscribers are already interested in you!