Vesta Digital Blog

Posts Tagged ‘web analytics

Does Social Bookmarking Really Work?Social bookmarking is the process of storing, organizing, searching, and managing bookmarks of web pages that you want to remember or share with your social network. Effective social bookmarking sites include StumbleUpon, Reddit, and Delicious.

Why Social Bookmarking?

You absolutely need to use social bookmarking sites when you publish new content, whether that’s new web pages, blog posts, or news and press articles. Social bookmarking works because it will drive large amount of traffic to your website.

Social bookmarking communities view bookmarks either chronologically, by tags, or by search engines. When you bookmark a page on your website and share it with an online community, it classifies that page as useful within the particular category you specified. The bookmark is then disseminated and shared among a viral community.

Social bookmarking is the third most effective medium of searching and finding useful information, preceded only by Google searches and directly visiting websites. It is a powerful marketing tool you should use to promote the information on your website and drive an amount of traffic almost equitable to what you get from Google searches.

How to use social bookmarking effectively

Rich Brooks of Social Media Examiner wrote in a recent blog post:

“It’s always best when someone else bookmarks your content, so it might makes sense to have a small ‘bookmarking club’ with friends where you promote each other’s work. This ‘seeding’ will often encourage others to bookmark your content.”

His advice is very useful in that bookmarking your own content will work in terms of search rankings, but it may end up looking like just promotional efforts in the eyes of your consumers.

When you publish new content (i.e. new web pages or blog posts), make sure you bold your keywords, add related links back to your website, and use tags to categorize your information to make searches more effective. Then, bookmark your site on a few different social bookmarking channels like StumbleUpon, Reddit, and Delicious.

In a day or two, review your web analytics and see exactly where your traffic came from. You’ll be surprised to see how quickly social bookmarking can work for you.

Distributed by IntelBuilder Social Media Platform

How Important Are Your Business Website's Interior Pages?The other pages on your business website are just as important as your homepage. In fact, they may require even more attention than your homepage because they are more detailed and specific, rather than giving your customers a generalization of your product and company.

It is important to spend a lot of time and effort on your other pages because according to Entrepreneur.com, almost four out of every 10 visitors to a website enter the site from somewhere other than the homepage. This could be the blog, the about page, or even the sales page. That’s why it’s so important to make sure every page has an adequate amount of information – and it sells.

Review your web analytics and see what pages people are landing on when they first visit your business website. If it’s not your homepage, you have some work to do.

What to have on your interior web pages

According to Entrepreneur.com, there is a short list of absolute necessities to include on your interior pages. These are:

  • Company logo and tagline
  • Consistent navigation (including search)
  • Call to action both above and below the fold (on the page before you scroll down and after)
  • Clear, concise, compelling, and grammatically correct copy
  • Consistent design and color scheme to establish brand presence, and
  • Advertisements to promote featured products, services and special offers

Each page on your business website should clearly state what you offer and why it is beneficial to the consumer. It should guide the visitor to your product sales page with effective calls to action. Pay attention to small details, as they will help you in the long run.

Your business website and its accessibility is critical to your company’s online success. If each page doesn’t have the care and precision you’ve dedicated to your homepage, then you’ve wasted your time. Your business website is there to give a professional, valuable, and rewarding experience to your customers.

Distributed by IntelBuilder Social Media Platform

web analyticsWeb analytics are tools you can use to enhance your online business. Using web analytics can save you time and money in terms of tracking your consumer behavior and preferences. If you have an online business, the most important aspect of keeping up with trends is paying attention to consumer activities on your website.

Why Use Web Analytics

Web analytics are an aggregation of statistics and information based on visits to your website. Web Analytics allows a user to monitor the length of time a visitor browsed through the user’s site, who the viewer is, in addition to the keywords the visitor used to access the site, and what source they came from.

If you use web analytics, you have the power to enhance your search engine optimization techniques. By understanding the keywords people are using to search for your product or service, you can revamp your web content and make it more accessible. You can even use these tools to write ads that better target your audience.

With the power to see how many times visitors visit your site and which pages are more popular than others on your site, you gain great insight and feedback about what your visitors want. This will undoubtedly help you formulate a sales plan that caters almost exactly to what your customers want.

Using Web Analytics for Marketing

You can now derive your online marketing strategy from something more tangible than conventional market research. With Web Analytics, you can monitor viewers’ unconscious preferences as well as their deliberate choices. Also, with a solid picture of what your visitors’ like and dislike, you can adjust your marketing plan already in place to retain returning customers and build a loyal client base.

Google Analytics is a great tool to achieve all of the results Web Analytics can give you. Using these tools will open a door for your online business that will save time, money, and painstaking efforts.

Web Analytics are tools that can save your online business time and money, while helping you cater to exactly what your customers want by monitoring specific customer preferences and activities on your website.

What is Web Analytics?

The official Web Analytics Association definition of Web Analytics is:
The measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing Web usage.

What Does the Web Analytics Association Do?

The WAA offers standards, definitions, and terminology in order to standardize a way of analyzing data and Internet methods. By setting up regularities for Internet data measurement, the WAA has offered more meaningful industry benchmarking, comparability of results among different tools, and a better understanding of metrics terms.

What Are the Benefits of Web Analytics?

Web Analytics are extremely useful tools allowing a user to view site trends and viewers’ preferences in terms of site features. Web Analytics allows a user to monitor the length of time a visitor browsed through the user’s site, who the viewer is, in addition to the keywords the visitor used to access the site, and what source they came from.

Web Analytics empowers you with the ability to enhance your search engine optimization methods on the site by analyzing the cumulative actions of your visitors. You can write ads that better target your audience, focus marketing strategies, and sharpen your keywords to drive traffic to your site.

With the power to see how many times visitors visit your site and which pages are more popular than others on your site, you gain great insight and feedback about what your visitors want. This will undoubtedly help you formulate a sales plan that caters almost exactly to what your customers want.

You can now derive your online marketing strategy from something more tangible than conventional market research. With Web Analytics, you can monitor viewers’ unconscious preferences as well as their deliberate choices. Also, with a solid picture of what your visitors’ like and dislike, you can adjust your marketing plan already in place to retain returning customers and build a loyal client base.

Google Analytics is a great tool to achieve all of the results Web Analytics can give you. Using these tools will open a door for your online business that will save time, money, and painstaking efforts.