Vesta Digital Blog

Posts Tagged ‘blogging

How To Get People to Bookmark Your WebsiteDo you want people to bookmark your website? By that I mean do you want your website to be a site your customers visit everyday, just to see if anything new has been added? Read on if you are interested in improving your business’s website to have more loyal customers and gain new ones.

Constantly communicate agrees with me in that blogging everyday should be a no-brainer. If you feel that your homepage should stay the way it is for a while and you have nothing additional you need to add, you absolutely should be blogging everyday. Posting something new and fresh each day will give people incentive to visit your website at frequent intervals. However, you won’t get returning browsers unless you offer something new and exciting with each post. The content you create with blogging and updates should be dynamic, unique, entertaining, valuable, and easy to understand.

Try highlighting a customer every week. Interview them, get some feedback, and then write a post on how your product is continuing to help them. Or talk about how your product got started, what mistakes you’ve made and how you’ve fixed them. There are so many different angles you can take to keep driving customers to your website.

Create a community

If you have dabbled in social media marketing, you understand how important it is to the success of any online location to build a community. Communities have a certain language, people within a community provide information to each other and engage in conversations about certain products and brands. If you encourage a sense of community around your website, you will increase your customer loyalty and provide a sense of belonging to new customers who are considering your product.

Encourage discussion and devote time to ask for feedback and provide answers to those who ask questions. Source people who give you feedback as often as possible. You can even provide an opportunity for customers to submit ideas or designs for your next event or campaign. If you make your customers feel like they are a part of your brand, your customer base will stay strong and continue to grow.

Distributed by IntelBuilder Social Media Platform

How Your Business can Profit from a BlogYour small business needs some personality. You need a way to connect with your customers and offer them more than just a product – offer an experience they will remember and refer to others. It is important to develop something unique that makes your small business the one to buy from.

Michael Cage, an avid blogger about entrepreneurship wrote a really great post on his site Entrepreneurs Life, about how blogging can return profits for your business. Although it may seem like a lot of work to keep up a blog, it can be one of the best business decisions you make as a small business owner.

Here is some of Michael’s great advice on blogging for your business:

1. When local retailer’s blog it gives your shop personality.

There’s a business principle that people like doing business with other people, not nameless, faceless corporations. Your blog is your local business’s “name and face,” and gives your customers and clients a way to interact with your business on a personal level. And the more personal they feel their relationship with you is, the more often they’ll chose you over “x retailer” down the road … no matter how cheap or fast or whatever that competitor may be.

2. Introduce new offers, specials and sales on your retail blog.

Instead of waiting until someone is in your doors to tell them about your new new product or service, tell them on your blog and bring them into your business.

For example, you can write a blog post that’s a version of, “The most common question I get asked is _______. So we searched far and wide for (the solution), and narrowed it down to (what you’re selling). Here’s why it’s great. And here’s what you’ll love about it. Come check it out.”

You’ll excite your loyal customers and clients who already know you provide quality products and services. And you’ll make prospects want to work with you because you’ve shown you have their best interest at heart. This is much more effective than the “here’s what we have, take it or leave it” approach most businesses take.

3. Blogging increases referrals and word of mouth marketing.

A viral blog post spreads. Which means word of your business spreads, too. All it takes is one great idea and one rant about it on your blog to increase awareness of your local business. Plus, you can actively encourage referals by making stars of your customers on your blog. For example, highlight a customer who achieved amazing results with something you offer.

When you make a big deal out of someone, they’ll want to make a big deal out of you by referring.

Distributed by IntelBuilder Social Media Platform

How a Blog can Increase Sales for Your Online BusinessIf you have a small business, you probably already understand how crucial it is to have an online presence. Studies have shown how the world of commerce, marketing, and social interaction are all transitioning online, so there’s no reason not to be accessible on the Internet.

Once your online business is set up, you need something to continuously drive traffic to your site. Incorporating a blog into your business website can be one of the best investments you make. While it takes a lot of work and time for the results to show from blogging, the results are definitely worth it.

Why your blog will work

A blog is a low-cost (often free) form of marketing that can produce significant results such as long term relationships with customers and an increase in traffic. When you set up a blog, you can easily (and continuously) update content and publish it for your customers and viewers to see.

By having control over the content, you can update and inform your customers about new products, services, and promotions. Blogs are great because they can spread quickly across the Internet. So long as they have quality information that is worth the reading, you can gain and retain the attention of fleeting Internet browsers.

Blogs are also a great advantage to have when trying to optimize your website for search engines. Blogs are screened much quicker than entire websites by search engines and as long as you have some sort of call to action in your blog posts, it can drive people to your website with established interest.

Blogs also help with establishing customer loyalty. They can be very interactive. For example, a customer can pose a question or request, and you can recognize that in a blog post. This makes that customer feel important and recognized – adding to your credibility and building on your relationship with customers. You can even use blog posts to give your employees some empowerment, have them write posts once in a while so your entire company can be heard.

Distributed by IntelBuilder Social Media Platform

Social Media CloudDo you want to participate in the social media revolution You should. What better way to market your product or service than to engage in the network with the capability of reaching 500 million Internet dwellers at the touch of a button? 

Use these steps to begin your social media marketingcampaign.

Step 1 – Perfect Your Website

There are certain things your website MUST have. It must beeasy to navigate – organization is key for retaining visitors. You need ane-commerce page where people can order your product or service safely andquickly. Most importantly however, your copy must be informative, and be filledwith keywords to help your search engine optimization.

Try not to use too many flash players, as search engines donot rank them very high.

Step 2 – Choose Your Channel

While there are literally thousands of different socialmedia networks you have the option to join, choose the ones where you feel youwill actually dedicate time to. FacebookTwitter, and LinkedIn are the mostrecommended. As for blogging, join multiple blog netoworks like WordPress,LiveJournal, and Blogger. Publish your post to all three blogigng platforms.

Step 3 – Make Friends and Play Nice

If you come crashing into social media with a great salespitch, you may make a few conversions but it is more likely that you are isolatedalmost immediately. There are thousands of spammers out there that use socialmedia as well, try not to sell directly through social media, but begin bynetworking with people and building relationships first, the sales will come.

Step 4 – A Little Goes a Long Way

Try to dedicate an hour or more per day to your social mediamarketing efforts. It is extremely important to continuously join andparticipate in different discussions, respond to comments on your blog post,and simply be a part of the mass conversation that we all know is taking place.

Social media is a great way to drive traffic to yourwebsite. However, in order to begin your social media marketing campaign, youmust have a solid website, join effective social media channels, think of it asnetworking with PEOPLE instead of CUSTOMERS, and participate at least once aday.

BlogDo you want more traffic on your website? How about a few more subscribers every month? Blogs are used for information and interaction, so the most important thing any blogger needs to understand is how to make your blog appealing to your readers.

It is critical to have some kind of hook to catch your readers’ attention at the very beginning of your blog. You need tools and tactics to make your readers want more. While this task may seem obvious, it is difficult to tailor what you’re writing towards what people actually want to read.

Here are 5 ways to make your reader not only interested in reading your blog, but motivated to share it with others through the wonders of social media.

1. Ask a Question

Try opening your blog post with a question, as I did here. In this case, people who are interested in “more traffic” or “more subscribers” will be more inclined to read this blog.

2. Share an Anecdote

A great way to catch your readers’ attention is starting your blog with an anecdote. A short funny story or relevant experience is a very attractive way to help readers relate to your post from the very beginning.

3. Use Imagery

As in any piece of writing, the “show, don’t tell” tactic can be applied to blogging. It is important to make your reader feel as if the post was written for them. By using words like “picture this,” or “imagine yourself…” you can engage your reader into applying what you’re saying into their own lives.

4. Use a Quote

Cite a quote from a famous person. It’s a great way to give your blog importance and relevance. By quoting other people, you can transition from your introduction to your main points while maintaining your readers’ attention.

5. Use Statistics

People listen to facts. It’s as simple as that. Using facts from studies that apply to your post to support what you’re saying.

By using these simple tools, you can hook your readers into reading your blog posts. Eventually you will increase your blog traffic and with interesting blog posts to read, you will increase your credibility.

Having an online business is critical to your success as an entrepreneur. More and more people are turning to the Internet to find information about products, services, prices, and reviews. Engage online and learn how having a productive website for your business can increase your revenue and customer loyalty. Build an internet marketing strategy that works for you.

Here are 6 tips to help your online business succeed.

Step 1. Sell a Solid Product

The best choice in terms of picking a product to sell is something you own or have made. That way you have more control over the distribution, trademarks, patents, or copyrights. If not, be sure to research the most reliable wholesalers available. Buying wholesale from reliable companies is critical for your business success.

Research your target market and have a clear understanding of what your consumers are looking for.

Step 2. Buy your Domain Name

In order to appear higher up on search engines, your URL should be simple, descriptive, and easy to find. If possible, make it the exact same name as your business. Search engines generally rank .com sites higher than .org or .net, if possible, purchase all three domain names and redirect the .org and .net pages to your .com site.

Pay for a 5 year reservation because search engines rank websites that have been or are going to be around for a long period of time. Fly-by-night sites are not ranked very positively.

Having an effective URL will automatically boost your Search Engine Optimization.

Step 3. Create your Website

Keep things simple, concise, and easy to navigate. Use social media marketing by having a Social Media Platform in order to market your business at an affordable cost and interact with your customers. Use relevant keywords and backlinks to help with your Search Engine Optimization.

Step 4. E-Commerce

The fastest and easiest way to set up an online payment program is to use Pay Pal. Any individual with an email address can securely and easily send and receive payments online. Pay Pal has a well-known reputation of having a solid fraud prevention system.

Step 5. Use Search Engine Optimization

Relevant keywords are critical for your Search Engine Optimization, or your page rank within search engines. Try Google Adwords or other keyword testing programs to see what kind of results you might get on search engines with the keywords you have in mind. Google your own company or product and see what kind of words show up the most often.

Step 6. Have a Blog

Blogging is one of the best ways to drive traffic to your site. By blogging, you can insert useful keywords and backlinks. It is a social media marketing strategy that is sure to see results.

If you would like to make your blog famous, popular, or merely visible, there are certain codes of conduct to follow. Many people who give blog writing advice say the same thing. Write properly, communicate, and use search engine optimization.

Here are 10 tips to help you do just that:

1. Write Everyday

The idea is this: the more posts you have, the more interesting you are. In order for your blog to appear relatively high on search engines, you need to write a post at least once a day. While this task may seem daunting for those of us that are spur of the moment writers, the end results are well worth it.

2. Write Well

Use proper grammar and spelling, and double check your work. These simple little things are the key to making your blog credible versus just another post among the masses in the blogosphere.

3. Participate in Discussions

Forums are a great way to learn what people are interested in. Also, you can post links to your blog on a forum so people you’re communicating with can see a bit of your background, and maybe inspire conversation on your blog itself.

4. Use Social Media

First of all it’s free. Secondly, Facebook has over 500 million users, so the chances of your blog traffic increasing are pretty high when you market your blog via social media. Using social media to engage with other people is paramount when it comes to driving traffic to your blog.

5. Use Keywords

Keywords are important for your readers to understand the main topic of your blog. Most importantly though, keywords are for search engine optimization. The more relevant keywords you have in your post, the more likely you are to be noticed and ranked by search engines.

6. Use Links

By linking to other blogs and sites, you inspire communication between your audience, other bloggers, and yourself. It is important to use links to other sites to open up a network of communication and valuable information.

7. Use Tags

Tagging your blog also helps with search engine optimization, also it gives visitors to your site an easier way to filter through blogs. You want to keep visitors interested, not throw them off by having to filter through several different topics.

8. Give Your Blog Link to Everyone

Include a link to your blog on your business cards, email signature, and anything else you might be handing out. It is definitely worth spreading the word about your site any chance you get.

9. Create Backlinks

Backlinks are important for your search engine rankings. To build more backlinks, either link relevant posts to each other, or have multiple blog sites that all link together.

10. Respond to Comments

Your blog is for your readers. So, when people take the time to comment on your content, you must take the time to respond. Not only does it encourage conversation, but it can increase your visibility on the web.

You may be thinking: “This sounds like a lot of work.” You’re right. However, it’s well worth it. If you aspire to make money from your blog, you need the traffic. Driving traffic to your blog will help your search engine optimization and your social media presence altogether.