Posts Tagged ‘search engine optimization’
5 Essential SEO Marketing Tips
Posted on: August 20, 2010
If you want to maintain your Google rankings and stay ahead of competition, there are certain tips and tricks to follow for your search engine optimization efforts.
1. Use Social Media Marketing.
By publishing content and sites like Facebook, Twitter, LinkedIn, WordPress and social bookmarking sites, you are allowing your website to be reached from countless other outlets. You are simply spreading your audience reach by participating in social media marketing.
2. Do a Small-Budget Google AdWords Campaign.
Use Google AdWords to find out exactly how your marketing efforts are panning out in an analytical sense. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution.
3. Include Partners on your Site.
Ask for reciprocation if appropriate. If you include partnership programs within your plan, you have the ability to reach a larger market and expand. You’ll be able to use other companies to market your product and you will see your traffic increase and your search engine rankings level out.
4. Do a Monthly Press Release with PR Web.
By using press release sites like PR Web and filling your press release with informative and relevant keywords, your online visibility will explode. Press releases are a great way to get your name out there, while they don’t necessarily directly relate to conversions, it is a great way to expose your business to the public.
5. Launch a YouTube “channel” with Fully Keyword Tagged Videos.
In this day and age, not too many people want to sit down and actually read text. It is difficult to search for information when you expect it to be available right at your fingertips. By having a keyword-rich video, you are able to entertain and inform your audience without the risk of being overlooked by search engines.
Do you want to participate in the social media revolution You should. What better way to market your product or service than to engage in the network with the capability of reaching 500 million Internet dwellers at the touch of a button?
Use these steps to begin your social media marketingcampaign.
Step 1 – Perfect Your Website
There are certain things your website MUST have. It must beeasy to navigate – organization is key for retaining visitors. You need ane-commerce page where people can order your product or service safely andquickly. Most importantly however, your copy must be informative, and be filledwith keywords to help your search engine optimization.
Try not to use too many flash players, as search engines donot rank them very high.
Step 2 – Choose Your Channel
While there are literally thousands of different socialmedia networks you have the option to join, choose the ones where you feel youwill actually dedicate time to. Facebook, Twitter, and LinkedIn are the mostrecommended. As for blogging, join multiple blog netoworks like WordPress,LiveJournal, and Blogger. Publish your post to all three blogigng platforms.
Step 3 – Make Friends and Play Nice
If you come crashing into social media with a great salespitch, you may make a few conversions but it is more likely that you are isolatedalmost immediately. There are thousands of spammers out there that use socialmedia as well, try not to sell directly through social media, but begin bynetworking with people and building relationships first, the sales will come.
Step 4 – A Little Goes a Long Way
Try to dedicate an hour or more per day to your social mediamarketing efforts. It is extremely important to continuously join andparticipate in different discussions, respond to comments on your blog post,and simply be a part of the mass conversation that we all know is taking place.
Social media is a great way to drive traffic to yourwebsite. However, in order to begin your social media marketing campaign, youmust have a solid website, join effective social media channels, think of it asnetworking with PEOPLE instead of CUSTOMERS, and participate at least once aday.
Do you own a blog? If so, would you like readers to be able to share a Tweet about your blog? The official Tweet Button has arrived, and you as a blog owner can now allow your readers to simply click the button, and share your blog with fellow Twitter users.
Mashable, a news and trends site for social media, published a blog post today on how to incorporate the Tweet Button into your website.
Here is an excerpt from the post:
“The official Tweet Button has arrived; and while it’s as simple as a single click to use for the vast majority of end users, it brings scores of questions for casual and professional bloggers and other publishers.
How can I put a tweet button on my WordPress blog posts? How can I check the stats for my tweet button links? How do these buttons work with Blogger?”
The Basic Code
“First of all, Tweet Buttons work with a little bit of HTML and a little bit of JavaScript. If you go to Twitter’s page on the buttons, you’ll get an auto-generated snippet of code to pop into your site’s HTML wherever you’d like the button to appear. Alternatively, you can use an iFrame, remembering to use query string parameters to customize the button’s behavior. You can choose one of three design styles, as well.
“If you’re relatively code-savvy and you feel like getting fancy, you can also build your own dang tweet button and customize the styling and behavior of the button itself any way you choose. Alternatively, if you’re not terribly code savvy or you’re using a platform that won’t let you edit too much of the code yourself, you can always use the same URL to create a text link that mimics the behavior of a Tweet Button:”
You now have the quick and easy ability to have your readers Tweet about your post. This will help your search engine rankings, your social media participation, and your visibility on the web.
Having an online business is critical to your success as an entrepreneur. More and more people are turning to the Internet to find information about products, services, prices, and reviews. Engage online and learn how having a productive website for your business can increase your revenue and customer loyalty. Build an internet marketing strategy that works for you.
Here are 6 tips to help your online business succeed.
Step 1. Sell a Solid Product
The best choice in terms of picking a product to sell is something you own or have made. That way you have more control over the distribution, trademarks, patents, or copyrights. If not, be sure to research the most reliable wholesalers available. Buying wholesale from reliable companies is critical for your business success.
Research your target market and have a clear understanding of what your consumers are looking for.
Step 2. Buy your Domain Name
In order to appear higher up on search engines, your URL should be simple, descriptive, and easy to find. If possible, make it the exact same name as your business. Search engines generally rank .com sites higher than .org or .net, if possible, purchase all three domain names and redirect the .org and .net pages to your .com site.
Pay for a 5 year reservation because search engines rank websites that have been or are going to be around for a long period of time. Fly-by-night sites are not ranked very positively.
Having an effective URL will automatically boost your Search Engine Optimization.
Step 3. Create your Website
Keep things simple, concise, and easy to navigate. Use social media marketing by having a Social Media Platform in order to market your business at an affordable cost and interact with your customers. Use relevant keywords and backlinks to help with your Search Engine Optimization.
Step 4. E-Commerce
The fastest and easiest way to set up an online payment program is to use Pay Pal. Any individual with an email address can securely and easily send and receive payments online. Pay Pal has a well-known reputation of having a solid fraud prevention system.
Step 5. Use Search Engine Optimization
Relevant keywords are critical for your Search Engine Optimization, or your page rank within search engines. Try Google Adwords or other keyword testing programs to see what kind of results you might get on search engines with the keywords you have in mind. Google your own company or product and see what kind of words show up the most often.
Step 6. Have a Blog
Blogging is one of the best ways to drive traffic to your site. By blogging, you can insert useful keywords and backlinks. It is a social media marketing strategy that is sure to see results.
If you would like to make your blog famous, popular, or merely visible, there are certain codes of conduct to follow. Many people who give blog writing advice say the same thing. Write properly, communicate, and use search engine optimization.
Here are 10 tips to help you do just that:
1. Write Everyday
The idea is this: the more posts you have, the more interesting you are. In order for your blog to appear relatively high on search engines, you need to write a post at least once a day. While this task may seem daunting for those of us that are spur of the moment writers, the end results are well worth it.
2. Write Well
Use proper grammar and spelling, and double check your work. These simple little things are the key to making your blog credible versus just another post among the masses in the blogosphere.
3. Participate in Discussions
Forums are a great way to learn what people are interested in. Also, you can post links to your blog on a forum so people you’re communicating with can see a bit of your background, and maybe inspire conversation on your blog itself.
4. Use Social Media
First of all it’s free. Secondly, Facebook has over 500 million users, so the chances of your blog traffic increasing are pretty high when you market your blog via social media. Using social media to engage with other people is paramount when it comes to driving traffic to your blog.
5. Use Keywords
Keywords are important for your readers to understand the main topic of your blog. Most importantly though, keywords are for search engine optimization. The more relevant keywords you have in your post, the more likely you are to be noticed and ranked by search engines.
6. Use Links
By linking to other blogs and sites, you inspire communication between your audience, other bloggers, and yourself. It is important to use links to other sites to open up a network of communication and valuable information.
7. Use Tags
Tagging your blog also helps with search engine optimization, also it gives visitors to your site an easier way to filter through blogs. You want to keep visitors interested, not throw them off by having to filter through several different topics.
8. Give Your Blog Link to Everyone
Include a link to your blog on your business cards, email signature, and anything else you might be handing out. It is definitely worth spreading the word about your site any chance you get.
9. Create Backlinks
Backlinks are important for your search engine rankings. To build more backlinks, either link relevant posts to each other, or have multiple blog sites that all link together.
10. Respond to Comments
Your blog is for your readers. So, when people take the time to comment on your content, you must take the time to respond. Not only does it encourage conversation, but it can increase your visibility on the web.
You may be thinking: “This sounds like a lot of work.” You’re right. However, it’s well worth it. If you aspire to make money from your blog, you need the traffic. Driving traffic to your blog will help your search engine optimization and your social media presence altogether.
How to be A Productive Blogger
Posted on: July 23, 2010
If you are an active blogger, you know that it’s difficult enough to maintain concentration as you write. Not only that, but you have to pump out a new blog everyday with quality content an interesting topic. How do successful bloggers avoid falling into the “I’m just going to write this and get it over with” mental trap?
To be a productive blogger, there are certain disciplinary measure you need to take. Follow these steps and watch as your content improves, your search engine traffic increases, and you gain more readership.
Are You Addicted To Your Email?
You could be wasting valuable time by sending or receiving personal email. According to a 2009 Gallup Poll, the average employee spends over 75 minutes per day using office computers for non-business related activity. This does not include an email marketing strategy, strictly personal use.
When it comes to the block of time you designate to sit down and write your blog post, the only reason you should be checking your email is to see if you have any feedback for recent posts that you might be able to include in your new one. Save email for later.
Expound On Your Creativity
Every writer knows what it feels like to be on a creative roll. You feel like you can write forever, in fact you may feel like you can barely type fast enough to keep up with the flowing train of thoughts. If you are ever in a creative think tank, try writing a few additional articles and saving them for later.
There are always some days when you’re feeling the woes of blogger’s block, so you will be grateful to have stashed (quality) articles for days when you need a copywriting break.
Make A Schedule
Yes, we’re writers, some of us love creative chaos and write simply when an idea pops into our heads. Many bloggers have a difficult time writing as per specified schedules.
So, although this may not sound ideal, it works. Create a posting list, with a list of topics and a brief outline of how you want to discuss that topic. This will make writing on schedule without struggling for a topic so much easier.
When you are able to write blogs productively, on an interesting topic, and with quality content, you have the ability to focus more time on gaining visibility and increasing your traffic. Be sure to write with Search Engine Optimization in mind, and spend as much spare time as possible expanding your Social Media influence.
If you’re a blogger, then your content is how you attract search engine visitors. So in order to get even more search engine traffic to your blog posts, you’re going to have to take a number of steps to fine tune and perfect their search engine optimization. And even if you aren’t a blogger, it isn’t hard to apply these steps to your own site.
Optimizing your content takes patience and effort. After all, you’re going to need to pay attention to the little details of your post that you usually wouldn’t even think about. If you’re prepared to take extra time during the writing of each of your posts in order to properly optimize them, great! Then we’re on the same level. If you don’t feel like taking the time to increase your search engine rankings, all right, that’s your choice, but it’d be better if you stopped reading right now, so you can save yourself even more time.
If you’re still with me, awesome! Let’s get started with our 5-tip guide:
Write with on-page optimization in mind
While you should always be thinking about catering to your visitors with your blog post, you should also always keep in mind that the posts should be keyword-rich. However, you shouldn’t over do this, as this becomes very repetitive and uninteresting to readers. The point is that your readers want quality content, and you should give it to them, but only in a keyword-rich way so that you can benefit too, from search engine traffic.
Within your page title, be sure to focus mainly on SEO
Your page title doesn’t have to be the same as your post title. Instead, your page title should be keyword rich and should focus mainly on search engine optimization. Usually, your post title doesn’t have these qualities. A good example of an optimized page title is the title of this page: “Blog Post Search Engine Optimization”. It clearly states the most important keywords of this post while still telling the user what it’s about. Still, overdoing the optimization of your page title can really screw up your entire post in the reader’s eyes. “SEO Search Engine Optimization Tips ForSEO” is a terrible page title. If you can’t figure out why, you might want to reread this tip.
Use headings effectively
No blog reader has an attention span of more than a few seconds. Seriously. If your post title won’t attract readers, nothing will. But we’re not talking about post titles, we’re talking about headings. And we’re not focusing too much on readers, but more on search engines. Headings are the “” (1-6) HTML tags, and they could easily be used to influence your search engine rankings. In the eyes of search engines, headings have a lot more importance than regular text. That’s why it’s essential for you to optimize headings in the same way that you would optimize a page title. Take note that the h1 tag, (which shouldn’t be used more than one on ANY page) has the most importance as a heading while the h6 tag has the least.
Bold keywords
Bolding keywords is a similar scenario to making them big headings: as a blogger seeking search engine traffic, making important keywords stand out from the rest of your content is essential to your success. After all, with blog posts having so much content that may not be so focused on keywords, search engines might not know what to rank you high for. Bolding keywords and making them stand out helps solve this problem so that you can increase the search engine traffic coming to your well-written blog posts.
Categorize
It’s always been important to properly categorize each of your blog posts. But this doesn’t just help visitors find what they’re looking for. It also helps you boost the search engine rankings of your content. Ever notice that when a post backlinks to the categories it is in, they aren’t usually nofollow’ed? This doesn’t hinder your search engine rankings, it actually helps them through internal linking and link circulation. What does this mean? The more posts categorized correctly, the better overall search engine rankings of your entire blog.
If your purpose as a blogger is to increase traffic to your website in addition to providing customer feedback and information, then there are a number of steps you need to take to improve your search engine optimization.
Here are 5 tips to help you optimize your blog posts and increase your search engine rankings.
1. Use Keywords Wisely
While you should always be writing for your readers with authentic and useful content, it is also important to use specific keywords several times throughout your post to ensure your search engine rankings. Google has algorithms that rank websites based on their keywords. The keywords are judged by quality as well as frequency.
2. Use SEO-Friendly Titles
While you may be tempted to exercise your creative flexibility and title your post something clever and witty, it will undoubtedly penalize your search engine rankings. The title must be specific and catered towards search engines. By using common and quality keywords, you allow search engines to recognize your site as valuable information that fits the description of search queries.
3. Format Your Text Properly
By including keywords in your copy and your heading, you have already significantly improved your search engine optimization. There are other steps you can take, including using keyword-rich headings within your page. The headings are also analyzed by Google, and ranked. If your headings do not directly relate to your keywords, they can be overlooked and often underrated.
4. Bold Keywords
Readers who conduct Google searches often skim through bolded words. By bolding keywords and making your most important keywords stand out from the rest, your search engine traffic will almost immediately increase. They also help emphasize the key points of your post.
5. Use Categories and Tags
Categories are for larger websites that publish posts about several different topics. These can range from news, to business, to science and technology. It is important for larger sites, especially those with multiple authors, to categorize their posts so search engines have an easier time sorting information. Tags work basically like keywords that link several different posts or relevant pieces of information together. It also helps Google’s link circulation.
Now, in addition to your well-written quality post, you will have more visibility for search engines and search engine rankings. This will increase your traffic and ultimately, your conversion rate.
There are several tools out there to measure your presence in the world of Social Media and Social Media Marketing. By using these tools, you have the ability to analytically measure your presence on the Internet as well as compare your company or product to your competition. If you have been making search engine optimization efforts, this will give you a preview of your results.
Social Mention
Social mention is a website that functions as a search engine and analysis platform all rolled into one. By typing in a keyword or phrase into the search box, it aggregates all user generated content from all over the Internet, and consolidates the content into one feed.
Social mention gives you the ability to see in a comprehensive database exactly what people are saying about your company or product, or really any topic of your interest. The site crawls over 100 social media sites including Twitter, Facebook, YouTube, Google, Digg, and more. It comes with a realtime social media search and analysis service, daily social media alerts, and a Realtime Buzz Widget. 
Daily social media alerts are email updates of the latest relevant social media results according to your search parameters. If you go to the Social Mention Alerts page, you can type in your search phrase, what type of content you would like (Blogs, Networks, Comments, etc.), your email address, and how often you would like to receive alerts.
The Realtime Buzz Widget allows the user to display realtime feeds on your website or blog. The widget can be integrated into your website, and constantly updates search data according to specified parameters.
The Search
Social Mention measures four areas of visibility: strength,sentiment, passion, and reach.
For example, I conducted a search for “search engine optimization,” along with a list of recent websites that have mentioned this phrase, here are my analytical results:
Strength
Strength is a percentage that measures the likelihood that your brand is being discussed in the social media realm, it is calculated by taking phrases mentioned within the last 24 hours divided by the total possible mentions.
Sentiment
Sentiment is the ratio of mentions that are generally positive to those that are generally negative.
Passion
Passion is a percentage that measures the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your brand all the time, you will have a high Passion score. However, if every mention was by a different author, your Passion score will be lower.
Reach
Reach is a percentage that measures the range of influence. It is calculated by taking the number of unique authors referencing your brand, and dividing that by the total number of mentions.
Search Engines filter information based on objective algorithms. They rank your website by the way you use your keywords or key phrases. Depending on how often you use a particular keyword, a search engine will determine how relevant your material is to the search query.
More relevancy leads directly to high page ranking. A search engine placement report will allow a search engine optimization expert to optimize a website most efficiently for both organic searches and pay per click campaigns.
An effective Internet marketing campaign will exploit areas of opportunity in both natural search and pay per click optimization. Higher search engine rankings result in more leads, which in turn generates more revenue.
The Benefits
Banner ads or paid search engine placement will work for a period of time, but once the market budget is depleted, the site will undoubtedly lose visibility. The most important factor is that customers trust companies that are ranked higher in search engines.
A highly ranked website gives people a certain familiarity with the company and its products, regardless of their actual personal experience with the company. Surveys show consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.
How Vesta Digital is Ranked
Vesta Digital is ranked in the TopSEOs Website. It is a comprehensive database that ranks the best internet marketing agencies and tools. According to TopSEOs:
IntelBuilder Social Media Platform, developed by Vesta Digital, is a content management system and social media marketing platform for publishing content on the web and intranets as well as a web application framework.
IntelBuilder is designed for easy control, maintenance, adding content pages, edit existing content, and removing outdated material from websites.
The benefits include:
- Automatic updates of web content and blogs on all registered social networks
- Automatic submission to major bookmarking websites
- Automatic SEO based on the content of websites and blogs
- Extensive website traffic and statistic reports
- Automatic RSS distribution to Google News and other major media providers
- Effective management and tracking of subscribers and readership
Vesta Digital Blog 